The Korean beauty label TIRTIR hints at change through a new Instagram post that appears to feature Kim Taehyung, widely known as V from BTS, in what many believe is a preview of his role as the brand’s next global ambassador. The post reads, “Bolder. More confident. Ever radiant. A New Light on TIRTIR #Comingsoon,” and has quickly sparked excitement across global audiences. The message arrives with a shift in tone, setting the stage for what appears to be a major evolution in the brand’s identity.
NEWS
Alongside the teaser, TIRTIR revealed its updated logo and introduced the concept of TIRTIR 2.0 with the message: “The beginning of TIRTIR 2.0 — growing together with the world, bolder, more confident, and ever radiant.”
Taehyung’s presence in the teaser reinforces this transition. His global influence and distinctive style bring a sense of authenticity and reach to TIRTIR’s next phase. Though details of the full campaign remain undisclosed, his appearance immediately redefines the brand’s visual direction.
The new logo and slogan “BE YOU, BE CONFIDENT” align with that same narrative. They establish a visual and conceptual identity that centers on individuality and self-assurance.
TIRTIR 2.0 marks a deliberate step forward, a redefined image that connects its Korean foundation to a broader cultural presence. The collaboration with Taehyung captures that shift: elegant, direct, and international in scope.
Through this teaser, TIRTIR sets the tone for its next era. The brand frames its evolution as collective growth, “growing together with the world,” and in doing so, signals confidence in its global future.
