For Autumn Winter 2023 Season, Fashion brand Loro Piana marks a significant milestone by introducing a men’s collection to its renowned Cocooning Collection. This collection is a testament to the brand’s commitment to superior quality and innovation. It elevates knitted undergarments to a level where they mirror the warmth and comfort of a heartfelt embrace. This notion of sensory appeal, which to Loro Piana signifies unparalleled softness and exclusivity, results in a collection filled with relaxed and flowing designs that effortlessly grace the body.
An understated elegance shines through the collection, further accentuated by a natural color palette devoid of artificial dyes. This approach not only enhances the collection’s visual appeal but also preserves the intrinsic characteristics of the luxurious materials employed. Notable among these materials are Aircash, an incredibly warm yet lightweight cashmere yarn, and Cashmere Fleece, a novel 100% cashmere fabric that’s been meticulously designed to highlight its distinct texture. The women’s line, in particular, showcases an array of intricate design elements from raised stripes and sophisticated waffle stitches to delicate ribs, all serving to elevate the aesthetics of shorts and pullovers, whether they come with classic round necks or trendy dropped shoulders.
In celebration of the launch of the collection, Loro Piana organized an exclusive soirée on October 10th. The event, set against the picturesque backdrop of a private villa on Carbon Beach in Malibu, was a lavish affair. Attendees were treated to the Sound Bath – a deeply relaxing and meditative auditory experience designed to evoke the tranquil and rejuvenating essence of the beach. This serene experience was complemented by a cocktail session set to the melodious live tunes of Aidan Bissett, followed by a gourmet dinner masterfully curated by the acclaimed Chef Yann Nury.
Among the guests who attended the event were Matthieu Garnier (Loro Piana North America CEO), Sofia Richie Grainge, Felix Mallard, Gavin Casalengo, Madelaine Petsch, Patrick Schwarzenegger, Olivia Holt, Rainey Qualley, Jasmine Tookes, Dree Hemingway, Alika Mock, Michael February, Aidan Bissett, Larsen Thompson, Olivia Perez, CeCe Vu, Mandy Madden Kelley, Liat Baruch, Mimi Cuttrell, and Rebecca Ramsey.
