Read more about fragrances for men news from Beauty Scene—new launches, trend updates, and editor picks worth trying.
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Zegna presents MEMORIE, a new fragrance collection built around six perfumes that interpret moments connected to the life and vision of founder Ermenegildo Zegna. The collection transforms memories of place, work, and landscape into scent, translating more than a century of history into a sequence of olfactory chapters. To accompany the launch, Zegna introduces a […] More
Valentino Beauty expands the Born in Roma fragrance family with the launch of Born in Roma Purple Melancholia, presented as a new Donna and Uomo duo arriving in January 2026. The release explores memory, individuality, and creative emotion through scent, using melancholy as a generative force rather than a passive mood. The fragrances approach emotional […] More
As the fragrance world turns toward a new decade of olfactory exploration, 2026 promises an evolution that goes beyond mere accords and bottle design. FRAGRANCES Perfume in 2026 will be less about scent as accessory and more about scent as narrative, identity, and emotional architecture, a structural shift driven by cultural currents, environmental urgency, and […] More
Rabanne released two new limited fragrances, Fame in Love for women and Phantom in Red for men. Both scents are now available through the brand’s official website, marking a focused expansion of two established fragrance lines. Rather than introducing entirely new identities, Rabanne sharpens existing concepts through intensified formulas, bolder color cues, and compositions designed […] More
Prada introduces Prada Paradigme, a new men’s fragrance that questions conventions and invites a shift in perspective. Continuing the brand’s long tradition of creative experimentation, the scent asks a provocative question: What if there is another way? FRAGRANCES At once refined and daring, Prada Paradigme explores the tension between the inner self and the outer […] More
British beauty brand Rehab enters men’s grooming with actor Lucien Laviscount as the face of its debut campaign. Known for his role as Alfie in Emily in Paris, Laviscount lends presence and charisma to a launch that translates Rehab’s performance-led beauty philosophy into a men’s line centered on simplicity and care. CAMPAIGNS Founded in 2022 […] More
Chanel extends the Bleu de Chanel line with a creation that carries fragrance into new territory. Bleu de Chanel L’Exclusif arrives as a concentrated perfume designed by Olivier Polge, Chanel’s in-house perfumer. Every detail, formula, bottle, and campaign, signals a vision of masculine scent shaped by intensity and depth. The Composition Olivier Polge describes Bleu […] More
Austin Butler continues his role as global ambassador for YSL Beauty with the launch of MYSLF Absolu, a new addition to the MYSLF fragrance line. Butler first appeared in the campaign for MYSLF Eau de Parfum, the brand’s debut woody-floral scent introduced in 2023. He followed up in 2024 with MYSLF Le Parfum, a deeper, […] More
Louis Vuitton commemorates the first anniversary of LVERS, its eau de parfum created by Pharrell Williams and Master Perfumer Jacques Cavallier Belletrud, with a limited-edition bottle forged in pure copper. This reinterpretation of the original flacon honors both the scent’s concept, sunlight in a bottle, and the craftsmanship that defines the House. FRAGRANCES The LVERS […] More
Drake ’s Better World Fragrance House has officially entered the eau de parfum space with the launch of Summer Mink, a scent designed to balance warmth and freshness through a layered, sophisticated composition. Summer Mink marks Better World Fragrance House’s first eau de parfum and launches exclusively at Ulta Beauty this spring. FRAGRANCES The fragrance […] More
With Kurky, Maison Francis Kurkdjian explores a unique emotional space, recapturing the nostalgic joy of childhood through fragrance. Named after the affectionate nickname given to perfumer Francis Kurkdjian in his youth, the fragrance is more than a nod to personal history. It’s a declaration of freedom, wonder, and the joyful rebellion of seeing the world […] More
Terre d’Hermès Eau de Parfum Intense by Hermès captures the raw intensity and power of the earth’s core. This new iteration of the iconic Terre d’Hermès fragrance deepens the exploration of earth’s primal forces, combining fiery essence with aromatic sophistication. The scent opens with the sharp zest of bergamot, melded with the deep, resonant aromas […] More
