Jonathan Bailey is the face of Giorgio Armani‘s new men’s fragrance, I Will, bringing his understated charisma and contemporary elegance to the house’s latest olfactory launch. Fresh off a string of acclaimed performances across film, television, and theater, including Bridgerton, Fellow Travelers, and Wicked, Bailey embodies the confidence, determination, and authenticity at the heart of the campaign.
Inspired by the power of determination and personal conviction, I Will is a new Oriental Woody Eau de Parfum created by master perfumers Alberto Morillas and Nathalie Lorson. Launching in August 2026, the fragrance opens with an invigorating blend of bergamot and cardamom before revealing an aromatic heart of lavender and violet leaf. The composition settles into a warm, sensual base of Madagascan bourbon vanilla, woody notes, and a refined leather accord, balancing freshness with lasting depth.
FLASHBACK Jonathan Bailey for Loewe
Designed as a modern expression of masculine elegance, I Will reflects Giorgio Armani’s signature approach to sophistication, quiet confidence over excess. Bailey’s effortless style and emotional depth make him a natural ambassador for the fragrance, reinforcing its message that true strength lies in character, resilience, and the determination to define one’s own path.
Discover more in our gallery:
Fragrance Notes
- Top: Bergamot, Cardamom
- Heart: Lavender, Violet Leaf
- Base: Madagascan Bourbon Vanilla, Leather, Woody Notes
Available Sizes: 10 ml, 30 ml, 60 ml, and 100 ml Eau de Parfum.
