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  • Edita Vilkeviciute and Ben Hill for Calvin Klein Eternity Aqua.

      Take a look at the new advertisement for the Calvin Klein fragrance Eternity Aqua, starring Edita Vilkeviciute and Ben Hill. Directed by Mario Sorrenti. Eternity Aqua for Men The fragrance opens with accords of cold cucumbers, citruses, lotus and green leaves. A heart blooms with a union of Sichuan pepper, Mirabelle plum, lavender and […] More

  • David Gandy & Bianca Balti for Dolce&Gabbana

      Top Models David Gandy and Bianca Balti front the new campaign for the iconic fragrance Dolce & Gabbana Light Blue. For the third time since 2007,  David Gandy wears the already famous Dolce & Gabbana’s white speedos. As earlier announced, gorgeous Italian model Bianca Balti is the new female face of the houses’ renowned Fragrance.  More

  • Boss Orange Feel Good Summer for Men

      Hugo Boss launches a new men’s fragrance for  Summer 2013 –  Boss Orange  Feel Good Summer. It is a limited edition of the original Boss Orange for Men from 2011. This summery feel-good scent mixes aquatic accords and green fruits with a woody trail to provide the sensation of freshness and comfort. More

  • CK One Color Street Edition

    Launched this month, CK one color street edition reflects  the ‘tude and style of the urban set, while tapping into the creative energy of the New York graffiti scene. The products in the CK One Color Street Edition include the following: CK One Shock Street Edition for him and her fragrances, Shine Lipsticks , Eye […] More

  • Lacoste L.12.12 Noir – New Fragrance

    Lacoste will launch  a new men’s fragrance  in celebration of its 80th anniversary. L.12.12 Noir is a woody aromatic fragrance for men. The fragrance  emphasizes your elegance and casualness with a refreshing twist whereby each evening will be unforgettable. It  opens watermelon, red berries, Egyptian basil, lavender and woody verbena. The heart of the fragrance is made up […] More

  • Fan di Fendi pour Homme Acqua

    Fendi will launch a new men's fragrance for the summer season – Fan di Fendi pour Homme Acqua , a follow up to the first men's fragrance from the Fan di Fendi collection, Fan di Fendi pour Homme, which was launched in 2012. The new version is described as a bluish glimmer of light somewhere […] More

  • Uomo by Ermenegildo Zegna

    Model Ryan Burns is fronting the campaign for  Ermenegildo Zegna’s  newly launched fragrance for men, named Uomo. Conceived for a contemporary man who never renounces to a hint of elegance, the new scent reveals a new and unusual olfactory structure, that perfectly matches with Ryan out of the common charm, which is highlighted by the […] More

  • Mercedes-Benz Intense for Men

    Mercedes-Benz is launching an intense version ot their Mercedes-Benz fragrance for men from 2011. Mercedes-Benz Intense for Men is a stronger and darker version of the original perfume. Fresh amber is enriched with dry wood with the aim of a sensual olfactive signature. More

  • Armani Diamonds Summer 2013

    Armani launched the 2013 Summer version of the iconic Armani Diamonds fragrances for both men and women. An ice cold breeze awakens our senses asleep under the scorching summer sun. For Summer 2013, the hot and trendy fragrance couple from Emporio Armani Diamonds is re-interpreted in new-look bottles. The iconic fragrances have been reinvigorated with a […] More

  • Paul Smith Sunshine Edition 2013

    Paul Smith has launched new versions of their Sunshine Edition fragrances for 2013. Sunshine Edition for Women The 2013 Sunshine design revisits the famous Paul Smith stripes in shades of pink and yellow. The bottle plays subtly on transparencies of the bright colours revealing the freshness of the summer fragrance. Paul Smith Sunshine for Women […] More

  • DSQUARED Potion Blue Cadet

    DSquared2 will launch Potion Blue Cadet, a new fragrance for men. Potion Blue Cadet is a flanker to 2011′s Potion for Men. It was developed in collaboration with perfumer Mathilde Bijaoui by transforming a color into a fragrance. The perfumer was inspired by a specific shade of blue to create a charismatic blend of fresh […] More

  • John Galliano Before Midnight

    John Galliano launches his first men's fragrance in Spring 2013 – John Galliano Before Midnight. "Just before midnight, a man is getting ready: he ties his bow, puts on a few drops of perfume and it’s time to go. Without him knowing, his timeless elegance and his eccentric look catch the eyes, intrigue, seduce… While […] More

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