Valentino will launch Valentino Uomo, a new fragrance for men, in the beginning of 2014. The idea was to create a fragrance that would be a classic of the future, aiming at men who strive for classics and like casual style.
Valentino Uomo was developed by perfumer Olivier Polge. He created it with a traditional pyramidal concept (top, heart, base), where woody notes in the base are particularly highlighted in this edition. The composition opens with bergamot and myrtle, succeeded in the heart by roasted coffee combined with gianduja cream, on a rich base created of cedar and precious leather.
The face of the Valentino Uomo campaign is French actor Louis Garrel, the video advertisement was directed by Johan Renck, while photos were taken by David Sims. Updates coming soon.