Supermodel Gisele Bundchen stars in the new Chanel No. 5. “The One That I Want” short film directed by Baz Luhrmann.
“I worked on the Chanel No.5 ad with Nicole Kidman 11 years ago, so when Chanel approached me about doing it again I thought: ‘What is the difference between the Chanel woman then and now?'” “In a way Gisele became the script. I knew her when she was quite young and starting out, and she’s evolved so much in both her life and work. The film reflects that – this woman has a child, a real job and then she has this relationship. Gisele is the Chanel woman now.”
“Gisele has a can-do attitude and an incredible positive energy. I would have dialled up or dialled down the amount of acting required in the ad depending upon what she brought and what she could do – and as you can see I’ve dialled it up,” he revealed. “Obviously she’s a mother but that isn’t her daughter in the film, yet you really believe the relationship she creates with that child. The Chanel team immediately embraced the idea of the child in the story – fragrance ads are so often about something unattainable, but this grounds it.”
“It’s the spirit of Coco Chanel that has continued to influence the house. She’s about paradoxes in character – one minute she’s be in trousers on the beach, the next she’d be in a beautiful frock,” Luhrmann said. “That’s what I love most about Chanel – it comes from an actual person and the things that she felt and that were real to her. She really changed fashion.”