Dolce & Gabbana are launching Dolce, a new feminine fragrance, inspired by the Mediterranean island of Sicily.Dolce , meaning “sweet” in Italian , represents the soft, lightly sweet scent perfectly. Dolce is a gentle, feminine mix of white flowers, introduced by the freshness of the Neroli leaves and defined by the White Amaryllis, a South African flower used for the first time ever in scent. The fragrance opens with a brightly-coloured, sweet-smelling explosion of Neroli leaves and Papaya flower, dissipating into a floral bouquet as the core of the fragrance emerges.
Underlining his close personal involvement with the project, Domenico Dolce himself shot the print fragrance advertising campaign for Dolce, working alongside Stefano Gabbana as Creative Director. To bring to life the story of Dolce, Domenico and Stefano recreated a garden of white flowers at the wall of a stately Sicilian home. The soft and ethereal background highlights Kate King‘s refined beauty, portraying her as a modern-day woken from sleep, pure, natural and still dressed in her white petticoat.
“Dolce is a contemporary fragrance inspired by a memory. The originality is not just in the way it was created, but also because it is the translation into fragrance of a young new love that will, by virtue of its innocence, retain its youthful vitality,” says Stefano Gabbana.
Dolce by Dolce & Gabbana is available as a 50 and 75 ml Eau de Parfum.