Lady Gaga’s new Eau de Gaga Fragrance Campaign
“For the adventurous woman and the man who loves her”
Lady Gaga stars in a new ad campaign for her new unisex fragrance Eau de Gaga, shot by photographer Steven Klein. The new scent captures the pure essence of Gaga. It’s described as “dangerously daring”, and is said to “represent the future of a scent that appeals to both men and women.
EAU DE GAGA is an enigmatic scent, fusing daringly diverse elements to create a beguiling allure. The fragrance is built around a beautiful heart of white violet, an intoxicating flower that fuses male and female attractions. To counterbalance this opulent woody-floral intensity, the scent opens with an invigorating burst of sparkling lime that exudes dynamic vibrancy. And it evolves into a sensual trail based on leather, adding a primal quality to the scent.