Lancôme has launched a lighter version of their popular La Vie Est Belle fragrance fro 2012 – La Vie Est Belle Eau de Toilette.
The new version is transforming and shaping the composition towards lighter and more gourmet shades. It highlights the original’s magnolia note, and was developed by perfumers Dominique Ropion and Anne Flipo.Magnolia is one of the first flowers to announce spring and blossom its graceful petals. As a symbol of beauty and youth, magnolia in this fragrance mixes its aromas with warm, subtle and gourmet blend prepared in delicate way to warm us up, embrace and express the beauty of floral bouquet built of precious iris and white flowers. Other notes for the fruity floral fragrance include iris, white flowers, patchouli, vanilla, praline and tonka bean.
Face of the advertising campaign is actress Julia Roberts. Lancome La Vie Est Belle Eau de Toilette is available in 50 and 100 ml.