Liu Jo will launch their debut fragrance, Liu Jo Eau de Parfum, in June 2013. The fragrancewas made under licensing arrangements with Perfume Holding. The fragrance is announced as a fruity oriental and features notes of bergamot, mandarin, lychee, raspberry, jasmine, ylang ylang, patchouli, vanilla, musk and sandalwood.
The face of the advertising campaign is model Natallia Krauchanka. The campaign is dhot by photographer duo Claudia and Ralf Pülmanns. |The fragrance will be available as 30, 50 and 75 ml Eau de Parfum with additional body lotion, deodorant and shower gel.