Rihanna will launch her fourth fragrance, Rogue by Rihanna for women, in September 2013. Rogue was developed by perfumer Marypierre Julien.
“People are always changing and evolving, and with Rogue, my new fragrance, I wanted to switch it up to reflect who I am today. It’s a personal fragrance that’s more self-aware. It’s Rogue, it’s me. This scent embodies demure feminine qualities yet carries into an audacious new moment. I made it for all women, for every mood, because we all want to project our true selves.”
The notes for the flirtatious and sensual oriental fragrance include lemon blossom, cyclamen, jasmine, rose, plum, suede, woods, patchouli, vanilla and amber.
The advertising campaign is shot by photographer Mario Sorrenti . The fragrance will be available as Eau de Parfum in three sizes.