Si’, The New Giorgio Armani Feminine Fragrance

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Giorgio Armani and Cate Blanchett

A new Giorgio Armani feminine fragrance SI was presented to over 150 journalists from all over the world on May 20th . The event was held at the Milan headquarters of the designer in Via Borgonuovo 11.

Giorgio Armani said of the fragrance: SI’ is my tribute to modern femininity – an irresistible combination of grace, strength and independence of spirit.

The presentation was followed by an exclusive cocktail reception at the Armani/Privé. Cate Blanchett, ambassador of the fragrance, was also in attendance. The actress, known for her natural, sophisticated elegance, recalled her long-standing relationship with the designer and her admiration for his work. She also expressed her enthusiasm for the SI’project, dedicated to a woman that is strong yet feminine.

For the occasion, Cate Blanchett chose white jacket and vest worn over black trousers from the Giorgio Armani collection.