Ferragamo launches Fiamma, a fragrance dedicated to inner light, strength, and the quiet power that guides every woman toward her most confident self. As the brand’s debut women’s fragrance under the creative direction of Maximilian Davis, Fiamma marks a pivotal moment in Ferragamo’s evolution, where elegance is expressed through modern sensuality and unmistakable clarity.
FRAGRANCES
The campaign, captured by Mario Sorrenti in the rolling hills of Florence, features model Karolina Spakowski suspended in a moment that fuses energy with softness. Shot in natural light, the imagery reflects the spirit of the scent itself: radiant, self-assured, and intimate. It’s an invitation to move forward, led by one’s own inner fire.
The fragrance opens with a lively composition of white pear, nectarine, cherry, ambrette, saffron, and marigold, notes that instantly radiate confidence and brightness. At its heart, a blend of jasmine, gardenia, honeysuckle, and damask rose brings a floral clarity rooted in natural elegance. Together, they create a balanced expression of strength and subtlety.
In the dry down, Fiamma reveals a deeper layer of warmth with ambrox, patchouli, soft musk, and sugar-coated musk. These elements offer dimension and staying power, wrapping the senses in a refined intensity.
The bottle reflects Davis’s approach to design: clean, sculptural, and emotionally charged. With a curved silhouette, gold detailing, and a rose-hued cap insert, the flacon references both modernity and softness. Ferragamo’s signature “F” and red logo are engraved into the surface, transforming the bottle into an object of design intent.
Available as a 100 ml Eau de Parfum ($140.00) and a 100 ml refill ($90.00), Fiamma is part of Ferragamo’s broader push toward responsible luxury.
