Miu Miu unveils Miutine, a fragrance that distills the house’s favorite contradiction, playful and precise, rebellious and refined, into a scent worn entirely for oneself. The name riffs on the French mutine, sketching a quietly unyielding character: someone who knows the rules and enjoys twisting them, who dresses up just to stay home, who moves through a crowd like a calm storm.
FRAGRANCES
Composed by master perfumer Dominique Ropion, the juice starts from a classic chypre architecture and flips it with gourmand mischief. A teasing burst of wild strawberry, specifically the rare Mara des Bois variety, opens bright and effervescent, radiating into a luminous gardenia accord with a soft souffle of jasmine. As it settles, the chypre spine, oakmoss and patchouli, meets a deep brown sugar accord and crisp bourbon vanilla extract. The result is intimate and enveloping: cheeky fruit on top, opulent florals at the heart, and a textured, grown-up dry-down that refuses to behave like dessert. As Ropion puts it, he began with a classic and “twisted it with a surprising resonance,” balancing mischievous freshness with opulent sensuality.
The bottle is a keep-forever object. A toffee-toned matelassé glass flacon pays tribute to Miu Miu’s iconic leather, topped with a sequin-inspired cap in glossy black and finished with a crisp black-and-white label that wraps the neck like a collar. Its warm chestnut hue nods to the house’s timeless accessories, lending a touch of nostalgia to a thoroughly modern piece of design.
Golden Globe–winning actor Emma Corrin fronts the launch as Global Face, embodying Miutine’s contradictions with effortless cool and constant reinvention. “The scent represents what I treasure most: rebellion, expression, originality. It’s one for the free spirits,” they say, an apt summary of a perfume that celebrates permission given to oneself rather than approval sought from others.
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The campaign, directed by Sundance Jury Prize winner Hailey Benton Gates, opens in a library, where Corrin traces the dictionary entry for “Miutine.” The word ignites, and the definition spills into motion, vignettes that paint a portrait of someone who moves on their own terms, unhurried, unmistakable. In every frame, Miutine reads as a sweet rebellion in soft focus: a fragrance for the irreverent, the original, the ones who are somehow ahead even when they arrive late.
