
Dossier introduces Lost Americana, its first celebrity fragrance created with MGK. The scent, part of the brand’s Originals line, takes its name and inspiration from the musician’s latest album. Crafted as a co-creation between MGK and Dossier’s Creative Lab, it combines evocative notes with a design meant to resonate beyond music.
FRAGRANCES
The composition opens with incense, almond, and pink pepper, creating a vivid first impression. It develops into nutmeg, myrrh, and cinnamon, which melt into the skin like warmth after dark. At the base, vetiver, patchouli, and suede unfold with vanilla and dark chocolate. This lingering finish creates depth while preserving balance, offering richness without compromise. MGK describes the fragrance as a smoky late-night fantasy, one that layers earthiness, spice, and sensuality into a single statement.
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The scent channels the mood of an after-hours cocktail, rich with chemistry and intensity. Spicy elements provide energy, while gourmand touches invite intimacy. Its structure builds like a performance, moving from the opening spark through a complex heart and settling into an enveloping essence.


Sergio Tache, Founder and CEO of Dossier, explained the collaboration: “At Dossier, we’ve always believed fragrance should be about individuality, creativity, and accessibility. When we were exploring the opportunity to partner with MGK, an artist who embodies bold self-expression, it felt like the perfect evolution of that vision.”

The campaign extends this story through imagery rooted in American nostalgia and ’90s references. Shot in the California desert, it reflects the atmosphere of MGK’s album while positioning the fragrance in a visual language that links music and scent.


Lost Americana retails for $49, it is offered at Dossier’s flagship store in New York’s NoLita district and through the brand’s website. With this launch, Dossier continues to expand accessibility while introducing its first original collaboration with a celebrity. The release also signals the start of a new phase for Dossier. The maison confirmed future partnerships, positioning Lost Americana as the beginning of a broader series.