Cheirosa 67 arrives as a response from Sol de Janeiro to the unexpected rise of “67,” built around the number’s loose cultural energy. The brand presents the limited edition mist as a fruity amber fragrance centered on mango and bright, juicy notes. The concept grew from audience requests and a shared sense of fun, and the result is a formula that directs sweetness and warmth into a defined structure.
FRAGRANCES
Cheirosa 67 opens with black currant, mango juice, and pear nectar. These elements give the mist a vivid start with a strong fruit profile. The mid notes continue this direction with mango pulp, midnight jasmine, and vanilla crème. The structure moves toward a warm finish through amber woods, caramelized patchouli, and whipped musk.
The sunray graphic on the bottle conveys the energy Sol de Janeiro associates with the number. The brand draws on a sense of spontaneity and directs it toward a fragrance shaped by tropical cues and warm accents.
Sol de Janeiro approaches this release with an interest in reducing waste and accelerating production. The brand repurposed unused Cheirosa 71 bottles to bring Cheirosa 67 to market quickly. Each bottle features a custom label applied by hand, which gives the run a set of small variations. The result is a limited product line where no two bottles are identical. The decision to reuse bottles supports the brand’s goal of minimizing unused stock while keeping the drop accessible within a short development window.
In Portuguese, “cheirosa” refers to someone who smells delicious. The term guides the brand’s naming system and represents the sensory direction of each release. Cheirosa 67 fits within this approach through its emphasis on sweetness, fruit, and warmth.
Sol de Janeiro introduced Cheirosa 67 as a U.S. exclusive through its website. The limited nature of the drop and the hand-labeled packaging contributed to high demand. The fragrance has already sold out, and we hope this edition finds its way back into stock soon.
