Sol de Janeiro introduces the new Jelly Perfume Balm as the first solid fragrance line for the brand. This product allows users to apply scent anytime and anywhere through a simple swipe. The collection features three signature scents: Cheirosa 62, Cheirosa 40, and Cheirosa 68. These pocket-sized fragrances contain no alcohol and provide a smooth application.
FRAGRANCES
The Jelly Perfume Balm looks like a jelly but functions like a balm. It offers a new way to wear the same iconic Cheirosa fragrances. The brand designed this solid format specifically for effortless application while on the go. Each balm captures the bold scents that fans already recognize from the original spray versions.
The Cheirosa 62 Jelly Perfume Balm features notes of salted caramel and pistachio. This scent remains a recognizable favorite for the brand. The Cheirosa 40 Jelly Perfume Balm provides a scent of black amber and vanilla woods. Finally, the Cheirosa 68 Jelly Perfume Balm offers the scent of Brazilian jasmine and pink dragonfruit.
The jelly-to-balm texture differentiates the product from traditional liquid perfumes. The launch marks a significant addition to the brand’s catalog of body care and fragrance products. These balms use the established popularity of the Cheirosa numbers to introduce a new category. The specific release dates provide multiple opportunities for fans to acquire the items through various retailers.
The product officially drops on February 9. Customers can purchase the balms directly on Sol de Janeiro website. Ulta Beauty website will begin selling the products on February 11. For those who prefer to shop in person, the balms arrive in Ulta Beauty stores on February 22.
International availability begins in February and continues through May. This rollout ensures that global customers can access the new solid fragrances shortly after the initial launch. The compact design makes these balms suitable for travel or daily use in a purse or pocket.
