TAMBURINS introduces its “Sunshine” fragrance collection through a campaign featuring Felix of STRAY KIDS, merging scent, storytelling, and sculptural design. The campaign unfolds with Episode 1: Napping Sunshine Beneath the Sunlight — An Infinite Journey Within a Dream, a poetic visual where everyday tenderness meets imagined strength.
FRAGRANCES
The narrative begins in a serene moment: Sunshine rests in a golden afternoon, his soft breaths, velvet paws, and dewy nose captured like fragments of a fairytale. In the eyes of his owner, Sunshine appears as a fragile, treasured companion. The story then shifts into dreamspace, where Sunshine transforms, armored and fearless, embarking on a limitless journey through a city of imagination.
View this post on Instagram
Felix brings this transformation to life in a video campaign that amplifies the dual essence of the collection. His presence underscores TAMBURINS’ vision of duality, between fragility and strength, intimacy and grandeur. By merging his expressive energy with the house’s sculptural approach, Felix embodies the very contrasts that define Sunshine and Puppy, the two fragrances at the heart of the launch.
The collection debuts in September with bottles conceived as collectible objects: Sunshine housed in a glass paw with metallic claws and leather detail, and Puppy in a dog-bone form wrapped in faux-croc leather. Both scents reflect the brand’s drive to create perfumes that extend beyond function into the terrain of art and design.
With Felix at its center, the “Sunshine” campaign frames fragrance as a living narrative. The collaboration situates TAMBURINS within a cultural conversation that bridges music, design, and beauty, positioning the collection as one of the season’s most anticipated launches.
