Vyrao expands its lineup with a pair of gender-neutral fragrances that invite play and pleasure. Ludeaux and Ludatrix arrive as the brand’s ninth and tenth launches, and they continue founder Yasmin Sewell’s collaboration with perfumer Meabh McCurtin and IFF’s Science of Wellness program. The team taps precious plant ingredients and measured scent-emotion data to shape perfumes that support mood, sensuality, and personal confidence. Vyrao positions this duo as a fresh take on intimacy, designed to keep things light, cheeky, and fun.
FRAGRANCES
IFF’s Science of Wellness program underpins the concept. The initiative combines 40 years of Mood Mapping and Scent Emotion research with modern neuroscience and artificial intelligence to verify how specific materials can influence feelings. Ludeaux centers on ingredients shown to lift sensuality by 74% and self-esteem by 62%. Ludatrix relies on a palette measured to increase sensuality by 81%, energy by 56%, and happiness by 57%. Vyrao builds both formulas around those findings and then finishes each bottle with an energetically charged Herkimer diamond and a mantra that sets the tone.
Ludeaux: Flirtation in a Bottle
Ludeaux sets the mood for flirtation and seduction. Sewell frames the scent as a nudge toward play, with an energy that asks the wearer to drop inhibitions and channel a cheeky side. The eau de parfum uses natural materials and keeps the composition clean. A milky peach accord opens with freshness. Osmanthus absolute adds lift and joy, while magnolia flower oil supports confidence and self-love. Jasmine absolute deepens the sensual thread. Amyris introduces a creative tilt. A latex accord sparks energy, and intimate woods add warmth.
Ambrox and musk seal the finish with sensuality and self-confidence. Tonka bean absolute leans into romance, and sandalwood encourages closeness. Vyrao connects these choices to the program’s measured mood effects, aiming for a formula that reads playful on skin and supportive to mindset. The bottle arrives in a peachy hue and carries a Herkimer diamond crystal. The mantra reads, “I Wink From Within.” Ludeaux comes in 50ml for $190 and 30ml for $120.
Ludatrix: A Formula for Passion
Ludatrix steps into passion and desire. Sewell calls it sophisticated, seductive, and emboldening. The composition remains natural and clean, with a set of notes that pushes into a richer register. A lipstick accord builds confidence and self-esteem, while a latex accord injects charge. Sichuan pepper absolute brings invigoration. Rose essential oil increases attraction and intimacy. Orris concrete supports courage and creativity, and ambrette absolute feeds intimacy and desire.
Cedarwood invites positivity, sandalwood supports libido, and olibanum focuses the mind. Ambrox and musk return to amplify sensuality and self-assurance. Vyrao ties the formula to the Science of Wellness outcomes that show gains in sensuality, energy, and happiness. The bottle arrives frosted pink with a Herkimer diamond crystal and the mantra, “I Spray, I Play.” Ludatrix is available in 50ml for $190, 30ml for $120, and 10ml for $45.
Vyrao presents Ludeaux and Ludatrix as a duo that treats pleasure with levity and purpose. The brand leans on neuroscience-backed materials, clear emotional targets, and tactile details like mantras and crystals to create scents that feel engaging from concept to wear.
