Model and television personality Alexa Chung has been announced as an Ambassador for the L'Oreal Professionnel in-salon colour brand INOA.
Described as the perfect ambassador because of her 'style icon status and well known distinctive personal style', Alexa will serve as the first ever face of the brand. INOA additionally launch new Mocha shades in April 2013 at selected salons.
Source: www.fashionmonitor.com
