Queen Latifah has been announced as the new face of hair care brand Pantene, helping to endorse the Truly Relaxed and Truly Natural collections. In her new role, Queen Latifah appears in the brand’s TV and print advertising, in-store and social media campaigns.
“Queen Latifah not only exudes inner and outer beauty, but she is a brilliant business woman who shines in every aspect of her work,” says Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble. “We believe her strong, playful personality and passion for life resonates with women. Her honest and approachable attitude makes her a perfect addition to the Pantene family. Women really listen to her, her opinion matters.”
“Over the years I’ve learned to be versatile when it comes to beauty and hair,” says Queen Latifah. “Hair is an extension of who you are. As black women, we express ourselves through our hair so we should have fun with it. But all women worry about keeping their hair healthy so they can enjoy it. I love that Pantene stands for health and that their products deliver on what they promise.”