Rico Nasty enters the beauty space with a limited-edition hair color created in collaboration with Good Dye Young. The shade, titled “Nasty,” joins the brand’s Creator Colors Collection and launches just in time for Valentine’s Day. Founded by Hayley Williams, Good Dye Young continues to expand its roster of artist-driven hues with a purple that reflects Rico’s punk-inflected identity.
HAIR
The brand describes “Nasty” as “not indigo, not lavender, just unmistakable punk purple.” The tone lands in a deeper, vampy register, channeling the rapper’s stage presence and confrontational energy. Rather than offering a conventional romantic red for February, the collaboration pushes toward something darker and more defiant. The color reads as both expressive and deliberate, rooted in Rico Nasty’s visual language.
Good Dye Young selected Rico Nasty for the Creator Colors partnership because her aesthetic aligns with the brand’s individuality-first philosophy. Her fearless approach to music and image mirrors GDY’s position on self-expression. “Nasty” functions as a visual extension of that stance. The launch frames the shade as a love letter to Rico’s fanbase while acknowledging the brand’s own community of hair color enthusiasts and industry professionals.
Formulation remains consistent with Good Dye Young’s established standards. “Nasty” arrives as a semi-permanent dye that is clean, vegan, and infused with non-toxic ingredients. The formula supports hair integrity while delivering saturated color. Hydrolyzed rice protein, sunflower seed oil, and glycerin condition strands during processing, allowing the dye to function with the feel of a treatment mask. The result prioritizes vibrancy without compromising strength.
At $19 USD, “Nasty” offers accessible entry into an artist-driven color moment. The shade becomes available on February 14 through Good Dye Young’s website. With this release, Rico Nasty translates her punk attitude into pigment, reinforcing hair color as a direct expression of identity rather than an accessory.
