At this year’s NYFW, Willy Chavarria ’s Spring/Summer 2025 collection, “América,” made a lasting impression on the runway. The collection drew inspiration from photographer Nacho Lopez’s work, honoring diversity and unity. The energy of the show was heightened by a live performance from Yahritza Y Su Esencia and concluded with the exciting announcement of Chavarria’s collaboration with Adidas. But beyond the bold fashion statements, hair was also a major highlight, styled by Joey George, who used Oribe Hair Care products to craft two unforgettable looks.
Joey George’s approach to hair aligned perfectly with the show’s themes, offering strong, structured styles alongside smooth, polished alternatives. His take on hair was both daring and contemporary, aligning with the diverse vision at the core of Chavarria’s collection. Using Oribe’s trusted products, George created two standout hairstyles: a voluminous boxy pompadour and sleek, sculpted braids. Each look was designed to complement the sharp silhouettes in Chavarria’s collection, enhancing the overall concept behind the show.
Recreate the Boxy Pompadour
To achieve the bold pompadour featured on the runway, George started by prepping the hair with Oribe Foundation Mist, evenly dampening the strands for styling. Then, Maximista Thickening Spray was applied section by section while blow-drying, adding height and texture. The hair was teased upwards and shaped into a boxy form using Dry Texturizing Spray, creating a structured, lifted look. Finally, Superfine Hair Spray was applied for hold, followed by a coat of Superfine Strong Hair Spray to lock the style in place for long-lasting impact.
The Sleek Braids Technique
For a sleek, polished alternative, George’s braid style added refinement and elegance. Beginning with Oribe Straight Away Smoothing Blowout Cream, the hair was blown straight and brushed back. George then gathered the hair into a low ponytail at the neckline, securing it with an elastic band. He applied Oribe Gel Sérum Radiance, Magic, and Hold along the length of the ponytail, giving it a sleek, glossy finish. The ends were braided tightly, with additional gel applied to the ends to create a polished and firm look.
Both hairstyles were a perfect fit for Willy Chavarria’s latest collection, complementing the boldness of the garments. The structured pompadour emphasized the sharp, angular lines in the clothing, while the sleek braids added a more refined contrast. These two looks demonstrated how hair can amplify the fashion narrative, becoming an essential part of the runway presentation.
Oribe Hair Care products played a crucial role in achieving these standout styles, showcasing their versatility and ability to create both daring and polished looks. Whether you’re aiming for a high-volume style or a more smooth, refined finish, Joey George’s techniques and Oribe’s products offer a guide to bringing runway-worthy hair into everyday life. With a little creativity and the right tools, these iconic looks from New York Fashion Week are within reach for anyone.
Take a closer look at the backstage moments from Willy Chavarria’s SS 25 in the Gallery below:
love this! what wonderful work Joey did for Willy! Bravo