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Following up the print campaign for the Baby Doll mascara,which was released in March 2013 (You can read about it here), Yves Saint Laurent released a short film for the line featuring British model Cara Delevingne. The video showcases Cara applying the mascara. More
Max Factor launches new Lashfinity 3 Day Mascara next month. The 72-hour mascara uses lash tint style technology to provide defined, dark lashes for three days that resist sleeping, showering and rubbing. The flake resistant, wax free formula contains PermaHold technology to bond to the lash and create a patent like finish. More
Rouge Bunny Rouge has launched the new Magnitude Mascara Ubiquitous recently. There’s a place in the Enchanted Garden where plant life is embellished in every way, bequeathed by more than just nature’s hand. Legend tells of an ancient creator who eager to intensify his world, called forth centipedes from deeply rooted trees, flying fish from underwater leaves […] More
Today sees the launch of beauty label Inglot ‘s Color Play Eyeliner. Available in six shades, #201 (orange), #202 (fuchsia), #203 (purple), #204 (aqua), #205 (blue), #206 (green), the eyeliner features a built-in sharpener and is windup-retractable. Retailing for $12, the range is available online and at Inglot boutiques in New York, Miami, Las Vegas, New […] More
MAC has launched its Summer 2013 Punk Couture Collection this month online. The collection features eye, lips and nail products in black and purple shades. Punk’s rebel spirit and revolutionary impact on fashion inspires an exclusively-online collection of hautecore colours, superbly M?A?C. Lips and nails attract all the right attention in blackened plums and deep burgundy, […] More
Make Up For Ever has rolled out their Summer 2013 Aqua Collection which features bright, bold, long-lasting and smudge-proof shades for eyes and lips. Highly pigmented and smudge-proof, MAKE UP FOR EVER’s Aqua Collection was originally created for the Parisian water ballet. These high performance, long lasting products withstand the most extreme conditions while staying completely waterproof, crease-proof, […] More
Catrice launches Summer 2013 Glamazona Makeup Collection in June 2013 which features products with multiple animal flower prints and tropical colours. Fashion designers are loving the exotic blossoms and untamed wildlife of the Amazon this spring. Mysterious. Extravagant. Glamorous. The Limited Edition “Glamazona” by Catrice brings the dazzling rainforest to the city. Bright and sometimes even […] More
London fashion designer Matthew Williamson has teamed up with Benefit Cosmetics to launch a limited edition makeup collection calle “The Rich Is Back“.The makeup collection is inspired by his iconic prints and offers an exclusive inside look at the runway shots and mood boards that inspired the collaboration. More
ARTDECO launches its new Mascara Highlights Collection for the Summer season in May 2013. Despite all myths – there is not only the one perfect mascara for our lashes but rather a perfect mascara for every kind of desired effect! The complicated interaction between high-tech-brushes, nourishing and innovative textures on the one hand and the structure of […] More
Lancome is launching a new makeup line in collaboration with Alber Elbaz in May. Alber Elbaz is, without a doubt, one of the world’s most influential designers. But beyond that, he is also the most talented’ says Youcef S. Nabi, Lancome President. ‘His sense of luxury, his vision of femininity and that hint of audacity resonate […] More
Illamasqua launched their new Summer 2013 Paranormal Collection recently. The Paranormal collection was inspired by unbridled kinetic energy, spectral light and transcendental emotional forces,” said Illamasqua’s Creative Director Alex Box.” The things we can’t explain, that we can only feel, the place between dreams and reality; the door of perception is open and is […] More
BeneFit will launch their new color collection in May 2013, inspired by the Art Deco design of the Golden Gate Bridge in the brand’s San Francisco hometown. Just in time to coincide with the hotly anticipated movie release of Baz Luhrman’s version of The Great Gatsby. More
