Rimmel London ScandalEyes collection
Rimmel London has announced the launch of ScandalEyes Retro Glam Mascara, two new ScandalEyes Eye Liners and also a range of ScandalEyes Shadow Paint. The Retro Glam Mascara offers a 1960s style thicker, fuller, wide-eyed look, with an hour-glass shaped brush to create a bold, wide-eyed flared look. ScandalEyes Retro Glam Mascara will be on-counter from 7 August. The ScandalEyes Thick & Thin pen offers a 3D felt tip that provides sleek slicks or fine flicks depending on how it is held.
The Precision Micro Eye Liners feature an ultra-fine felt tip that elongates and defines eyes. Both new liners deliver ultra-black, ultra-smooth, ultra-resistant and waterproof colour that dries in seconds and lasts 24 hours. The new Thick & Thin and Precision Micro liners will be on-counter from 10 July. The final new addition, the ScandalEyes Shadow Paint, also on counter 10 July, is a long-lasting, multi-dimensional cream eyeshadow in five on-trend hues. The high-performance shadow delivers coverage in one stroke, with a highly-pigmented formula to gives a rich, luminous colour. The Shadow Paint is also waterproof, crease-proof and smudge-proof. The shades available include Mercury Silver, Slate Grey, Rich Russet, Golden Bronze and Manganese Purple.
Georgia May Jagger, the face of Rimmel London, features in the 1960s-influenced campaign.