Fara Homidi Beauty expands its lineup with the Essential Eye Compact, a new shadow trio designed for long-wearing color and a lived-in finish.
EYE SHADOWS
The launch arrives with a campaign starring Paloma Elsesser, whose presence reinforces the brand’s direction toward rich tones and modern staples.
The Essential Eye Compact focuses on performance and texture. The formula delivers high color payoff while resisting creasing, creating what the brand describes as a “living sheen.” Instead of sitting dry on the surface, the shadows melt into the skin, leaving a natural finish that feels dimensional. The effect supports layered, expressive eye looks without heaviness.
Two colorways anchor the launch: “No. 61” and “No. 20.” Each trio reflects founder Fara Homidi’s personal artistry. In a press statement, Homidi explains her intent: “I wanted these two compacts to represent my most used shades in my artistry. Trio ‘No. 61’ speaks to my editorial work and Trio ‘No. 20’ reflects my softer, smoky makeup looks. This formula is inspired by my signature technique. Personally I love a creased eye look, I love when things look alluring and real.”
The campaign imagery channels this perspective. Elsesser appears in moody portraits that emphasize texture and depth, echoing the compact’s tonal range. The visuals connect to the brand’s ethos of cool girl essentials shaped by strong color stories and tactile finishes.
Alongside the shadow trio, Fara Homidi Beauty introduces the Blur Brush, developed as a complementary tool for diffusing and building pigment. The brush supports the compact’s flexible application, allowing users to soften edges or intensify color with control.
The Essential Eye Compact retails for $98 USD, while the Blur Brush is priced at $64 USD. Both are available now through the brand’s website, marking another step in Fara Homidi Beauty’s focused expansion into elevated, artist-driven essentials.
