Launching May 20, Flower Knows introduces the Shell’s Jewel Collection, a dreamy line of cosmetics and accessories inspired by underwater treasures and mermaid fantasies. This launch transforms everyday beauty rituals into an aquatic fairytale, where shimmering textures, pearlescent finishes, and delicate colors echo the rhythm of the sea. From soft-glow blushes to radiant lip glazes, each item captures the magic of an oceanic escape.
MAKEUP
At the heart of the collection is the Shell’s Jewel 6-Color Makeup Palette, with shade offerings like “Mermaid’s Tears,” “Deep Sea,” and “Moonlight Pearl.” The palette features a combination of watercolor-soft mattes and luminous shimmers designed to mimic the light play of sun-dappled waves. Soft pinks, creamy nudes, and coastal browns allow for effortless daytime looks or layered intensity. With long-wearing technology, the shadows stay vibrant from morning to evening.
For skin, Flower Knows introduces the Shell’s Jewel Baked Powder in shades like “Cloudy Blue” and “Dreamy Pink.” The marbled compact features blue, green, and pearl pigments that lift dull complexions while controlling shine. Infused with natural pearl extract and light-reflecting crystals, the formula delivers a flawless satin finish that blurs pores without weight, enhancing radiance with each sweep of the brush.
Cheeks are treated to a dewy flush with the Shell’s Jewel Silk Satin Blush, a dual blush-highlighter available in five romantic shades: “Sunkissed Coral,” “Luna Pearl,” “Coral Seashell,” “Beach Starfish,” and “Strawberry Bubble.” Each pastel hue adds a transparent veil of color paired with a soft shimmer, creating a luminous, glass-skin effect. Vitamin E in the formula keeps the texture silky and hydrating, making it comfortable enough for all-day wear.
The Shell’s Jewel Radiance Primer rounds out the complexion offerings with three correcting tones: “Minty Green” to neutralize redness, “Pure Lavender” to counter dullness, and “Pearly Pink” to brighten tired skin. This hydrating primer smooths the base while targeting uneven tones, delivering a sheer, weightless finish that holds makeup in place.
The collection also introduces the Shell’s Jewel Nourishing Lip Glaze that combines the benefits of a lip oil with multidimensional shimmer. Powered by botanical extracts and conditioning ingredients, it melts into the lips for lasting hydration and shine. Completing the fantasy are a series of ornate accessories, including the Shell’s Jewel Perfume, a citrus-marine scent with lemon, green tea, cardamom, and ambergris notes; a vintage-style Hand Mirror adorned with silver filigree and a satin bow; a Crystal-Handled Angled Blush Brush; and Seashell Hair Clips finished with dainty pearl drops. Flower Knows reimagines cosmetics as collectible charms, adding magic to even the simplest steps.
