Kylie Cosmetics has unveiled two new additions to its lip category with the launch of the Precision Pout Lip Liner Cool Tone range and a new Butter Cake version of its popular Lip Butter. The release expands the brand’s lineup of everyday lip products while introducing a campaign featuring founder Kylie Jenner inspired by the warm, dessert-like notes of the Butter Cake scent.
LIPS
The Lip Butter arrives in the same formula that helped the product gain a loyal following among Kylie Cosmetics customers. Known for its ultra-hydrating finish, the balm delivers a soft sheen while helping to nourish dry lips. The Butter Cake edition introduces a sheer warm nude tone paired with a gourmand scent that references the sweetness of the dessert it takes its name from.
Skincare-focused ingredients remain central to the formula. Shea butter and jojoba oil work together to help condition and soften the lips while maintaining the balm’s lightweight texture. The product creates a cushion-like finish that leaves lips hydrated and comfortable throughout the day, making it suitable for wear alone or layered with other lip products.
Alongside the Lip Butter launch, Kylie Cosmetics has also expanded its Precision Pout Lip Liner collection with four new shades designed around cooler undertones. The liner series has become a key component of the brand’s lip routine due to its slim design and precise application.
The new shades include Moody Nude, described as a cool nude mauve, and Cool Nude, a rose-toned nude designed to complement a range of lip colors. Something Greige introduces a cool plum greige tone, while Chill Brown delivers a deeper cool-toned brown option. Together, the four shades extend the brand’s shade range with tones suited for contouring and defining the lips.
To accompany the new liners, Kylie Cosmetics has also introduced the Lip Sculpt & Diffuse Brush 10. The curved brush allows users to blend and soften liner edges, helping create a more diffused lip shape while maintaining control over placement.
The launch campaign centers on Jenner herself, with visuals referencing the sweet, playful character of the Butter Cake scent. The imagery positions the lip combination as an everyday pairing designed to create a polished yet comfortable finish.
The Butter Cake Lip Butter retails for $21 USD, while the Precision Pout Lip Liner is priced at $19 USD. Both products are currently available through the Kylie Cosmetics website.
