Laneige releases the JuicePop Box Lip Tint with its new global partner, the Grammy-nominated group Katseye. The group fronts the campaign for this latest innovation. The release draws inspiration from the viral popularity of Korean lip tints. The concept translates sound into color by rooting each shade in a different music genre.
MAKEUP
A clip-on feature allows the packaging to attach directly to bags or clothing. This detail facilitates on-the-go wear and lets users reapply the tint anywhere. The applicator itself features a lip-hugging shape. It fits the natural curve of the lips to deliver smooth and even color with every swipe.
The formula provides 12 hours of wear without causing dryness. Laneige powered the tint with its Water-Oil Remix Complex. The product glides onto the lips with a lightweight, water-fresh feel upon application. It then releases a nourishing oil that locks in hydration and pigment throughout the day. This technology ensures the color remains juicy and buildable.
Julien Bouzitat, SVP of Prestige at Amorepacific U.S., emphasized the role of sensoriality in this launch. He noted that Laneige historically focuses on flavor-inspired formulas and immersive experiences. The JuicePop Box Lip Tint expands that narrative through music. This marks the first collection from the brand designed with sound as its creative foundation. Bouzitat described Katseye as a vibrant, globally connected partner.
The campaign visuals take place in a fully customized pink recording studio. The creative direction translates rhythm into color. Choreography and sound dictate the movement of the film. The scenes unfold to the beat of the Katseye track “Internet Girl.”
The shade range covers soft nudes, vibrant reds, and punchy pinks. Sophia wears “Red Classic.” The bold hue connects to her confidence and leadership style. Manon pairs with “Pop Star Peach.” This color draws inspiration from her reputation as an “it-girl” and her natural presence. Lara represents “DJ Plum.” The deep purple tone symbolizes her passion for the creative process. Megan matches with “Jazzy Jam.” The rosy brown shade mirrors her precise movement. Daniela showcases “Disco Coral.” This option captures her deep roots in dance. Yoonchae rounds out the lineup with “LoFi Mauve.” The color reflects her calm and collected attitude.
The JuicePop Box Lip Tint retails for $23 USD. Customers can purchase the collection directly from the Laneige website.
