Chanel launches its new Le Volume de Chanel Mascara. The mascara is the brand’s first volumising mascara, containing a new patented ‘Snowflakes’ brush composed of stacks of orientated disks to evenly coat lashes. Long stiff bristles have been created to plump lashes, while short, soft bristles aim to lengthen and separate. The formula uses natural waxes and quick drying acacia gum to provide immediate volume and intensify colour.
Le Volume de CHANEL Mascara is available in Bleu (intense denim blue) and Noir (deep black) and it launches in May 2013.