A new era in lip care has arrived, and it’s smushy. The NYX Cosmetics presents Smushy Matte Lip Balm redefines what a matte lip can feel like, offering a plush, buildable tint wrapped in a soft, weightless texture. Combining the comfort of a balm with a trendy blurred finish, this launch introduces a playful twist to everyday lip essentials. With 12 deliciously scented shades and an ultra-soft silicone applicator, Smushy invites users to personalize their look without sacrificing hydration.
LIP BALMS
The formula features a mousse-like consistency powered by mochi rice powder and sugar ceramides, two ingredients known for their moisture-locking properties. The balm glides on effortlessly, giving lips a cushiony finish while keeping them soft throughout the day. Its unique texture delivers a blurred, diffused effect reminiscent of soft-focus filters, except this one stays put. Whether worn as a subtle stain or built up for intensity, the finish stays matte without drying.
@_alyssa_lorraine_ blurry and line-filling without drying lips 🤌 @NYX Professional Makeup #nyxsmushy #nyxcosmetics #nyx #blurredlips #blurlips #mattelip #mattelipbalm #2016makeup #baddiemakeup #berrylips #lipstain #liptint #nyxsmushymattelipbalm ♬ original sound – Alyssa Lorraine 👄
Color payoff is both customizable and accessible. Each balm delivers a sheer wash of pigment in just one swipe, allowing users to build coverage to match their vibe. From the barely-there nude Sugar Smush to the rich chocolatey Smudge Fudge and moody berry-toned Silly Sippin’, the collection caters to every skin tone and mood. Even better, each shade is infused with a unique scent, think pineapple smoothie, double mint chip, and berry muffin, for an added sensorial twist.
The applicator, while unconventional, is part of the charm. Designed with a round ball-like handle and a flexible silicone tip, it delivers the product in a smooth, even glide. The quirky packaging might raise questions about practicality, but it undeniably adds a dose of fun to the makeup bag.
Beyond aesthetics and texture, Smushy Matte Lip Balm is vegan, cruelty-free, and designed with inclusivity in mind. It’s not just lip color, it’s a balm-meets-makeup hybrid that encourages sensory indulgence. The shade range adapts easily to any occasion, and the lightweight formula ensures comfort from morning to night.
Smushy Matte Lip Balm is coming soon in 12 shades. Whether you’re into soft nudes, juicy pinks, or deep tones with an edge, there’s a Smushy for you. Find your perfect match, smush it on, and let your lips do the talking.
