Eileen Gu has joined Giorgio Armani as its latest global makeup ambassador, adding a new beauty role to a career that already includes record-setting achievements in freeskiing, a Stanford University degree and a strong presence in fashion. The Olympic athlete will appear in campaigns for Lip Maestro and Armani Dolci Makeup Blush. NEWS Gu describes […] More
Rare Beauty has named Ella Bright its first-ever brand ambassador, placing the 19-year-old actress at the center of its new “Made You Blush” campaign. The partnership focuses on Soft Pinch Liquid Blush, one of the brand’s bestselling products, and arrives as Bright gains wider attention through her role in the Amazon Prime Video series Off […] More
Miu Miu Beauty has named Little Simz as its new UK ambassador, placing the English rapper and actor at the center of the brand’s fragrance activity. She begins the role with Fleur de Lait, a fruity-solar scent created by perfumer Daniela Andrier, and will support further launches throughout 2026, including Miutine and the Beauty Holiday […] More
Hilary Duff joined Bath & Body Works as brand ambassador and creative partner for Fruit Fusion, a body care franchise inspired by the fruity scents and playful beauty culture of the early 2000s. The partnership arrived as Duff returned to touring for the first time in almost two decades. BODY CARE Fruit Fusion introduced four […] More
Uni introduces Kaia Gerber as its first Creative Partner in Residence, expanding her relationship with the ocean-powered body care brand into a long-term creative role. Alexandra Keating founded Uni with a focus on clean, sensorial body care formulas designed to perform while bringing a more considered approach to daily routines. NEWS Gerber joins Uni as […] More
Sol de Janeiro enters women’s soccer through a new multi-year partnership with Washington Spirit, becoming the club’s official body care partner across the 2026-28 seasons. The collaboration brings the beauty brand into the team’s matchday world through locker room rituals, fan activations, content, product sampling and athlete-inspired limited-edition drops. NEWS Known for body care and […] More
Chanel has appointed Marie Laure Cérède as Director of its Jewelry Creation Studio. She will join the house in October 2026 and take responsibility for all Precious Jewelry and High Jewelry creations. NEWS Cérède will work closely with Chanel’s teams in Paris and Geneva. She will report directly to Frédéric Grangié, President of Watches and […] More
Kiko Milano has chosen Madonna to lead its largest move into the United States to date. The Italian cosmetics company named Madonna its new global ambassador as it prepares to expand into Macy’s stores, giving American customers wider access to products that previously reached them mainly through digital channels. NEWS Its new retail partnership places […] More
Anua has named Kendall Jenner its first global brand ambassador, placing the Korean skin care brand in front of a wider international audience as its U.S. business continues to grow. The campaign begins with Anua’s PDRN Collagen Glow Facial Serum Spray, a product Jenner had already featured on her social media before the official ambassador […] More
Bruno Banani introduced two new hero fragrances for summer, BB Energy and Bruno Banani Vanilla Muse, during a Belgrade event titled Not for Everybody. Known for its playful approach to fragrance, the brand brought guests into a setting built around scent, music, light, and attitude, presenting the two launches as different sides of the same […] More
YSL Beauty has named Charli xcx its newest U.S. Local Ambassador, placing the musician inside a new makeup campaign centered on self-expression, beauty identity, and the launch of Skin Affair Soft Glow Cushion Foundation. She joins Amelia Gray, Lila Moss, and Laura Harrier on the brand’s U.S. ambassador roster, as YSL Beauty continues to align […] More
Marc Jacobs Beauty returns on May 28 with a 72-piece collection that moves the brand into a louder, brighter, and more playful era. Five years after the original line quietly disappeared, the relaunch arrives with new formulas, new packaging, and a new partner. The brand first debuted in 2013 under Kendo Brands, the beauty incubator […] More
