Kérastase has named Demi Moore as its Global Brand Ambassador, formalizing a partnership between the professional haircare house and one of Hollywood’s most recognizable figures. The appointment links Moore’s long public relationship with hair transformation to Kérastase’s focus on care, performance, and personal expression. NEWS Moore described the partnership as a natural extension of her […] More
Vichy Laboratoires has announced the appointment of Emily DiDonato as its new Global Brand Ambassador. As the face of upcoming skin and hair care campaigns, DiDonato will also represent the brand across social platforms, lending her voice to Vichy’s perspective on skin health and overall wellbeing. The collaboration places a public figure known for both […] More
Estée Lauder has named Daisy Edgar-Jones as its latest Global Brand Ambassador. In her new role, Edgar-Jones will represent Estée Lauder skincare, makeup, and fragrance, marking a broad partnership that spans the brand’s core categories. Her first campaign for the company is set to debut on February 2. NEWS Edgar-Jones will appear in print, digital, […] More
On January 1, 2026, France will enforce a landmark ban on the production, import, and sale of cosmetics, most clothing, and ski wax containing PFAS where safer alternatives are available. This legislation, passed in February 2025, positions France at the forefront of regulatory action against these hazardous chemicals. The ban excludes certain essential industrial textiles […] More
MAC Cosmetics names K-pop artist Ella, also known as Ella Gross, as its new Global Ambassador, marking a strategic move toward a younger, cross-cultural voice within the brand. The South Korean-American singer, currently a member of the girl group MEOVV, enters a long-term partnership with the Estée Lauder Companies-owned beauty house. Her appointment places her […] More
NARS has named Kaia Gerber as the new Global Brand Ambassador, selecting the American model and actress to lead the upcoming Afterglow Lip Balm campaign. The appointment formalizes a relationship that has developed gradually and places Gerber at the center of a major product release scheduled for later this month. The campaign was photographed by François […] More
Mariah the Scientist steps in as the new face ambassador for Urban Decay as the brand introduces Tube Job Mascara and opens a new retail channel. The R&B singer fronts the launch campaign while the mascara debuts exclusively on TikTok Shop. The release marks the first time a brand from L’Oréal Luxe has launched a […] More
Chanel has officially named BTS member Jung Kook as its global ambassador for Fragrances and Beauty. The announcement was shared via Chanel’s Instagram, confirming the partnership and signaling the brand’s investment in artists who shape contemporary culture. Jung Kook described Chanel as a house that honors its heritage while embracing modern creativity. He emphasized that […] More
MAC announces singer and songwriter Chappell Roan as its new Global Brand Ambassador, marking a major moment for the artist whose story with the brand began years ago with her first Lipglass. She recalls shouting, “Holy sh*t, I’m a MAC girl!” in middle school after trying the product for the first time. NEWS Roan has […] More
Batiste appoints two-time Olympic snowboard champion Chloe Kim as its newest global ambassador, bringing one of sport’s most influential young athletes into the brand’s next phase of communication. Kim will appear across upcoming campaigns, social content, out-of-home creative, and live consumer events. The decision aligns with her strong public presence and her long-standing use of […] More
Bratz expands its collectible universe with the launch of the Bratziez Iconz Seriez Plush Keychain Blind Box, a new line designed to bring character-driven fun to bags, belts, and everyday accessories. Each character ships in a blind box and includes a clip that attaches directly to a bag, giving fans a portable way to express […] More
Rhode has officially made its way to the United Kingdom, launching at Sephora UK with a three-day event that turns London’s streets into an extension of its minimalist beauty universe. From November 10 to 12, Rhode grey cabs will be stationed at 237 Westbourne Grove, offering visitors an immersive experience that combines skincare, video moments, […] More
