Chanel names Jacob Elordi as the new face of Bleu de Chanel, positioning the actor within the brand’s fragrance universe through a campaign shaped by image and film. The decision places a recognizable figure at the center of a scent that holds strong global visibility, aligning the fragrance with a contemporary presence that resonates across […] More
Lancôme names Demi Moore as its newest global ambassador, adding her to a group that reflects the brand’s current direction. Moore steps into this role following a career that spans film, television, and publishing, with work that continues to shape her public image. In this position, she will lead campaigns tied to Lancôme’s Absolue Longevity […] More
Marc Jacobs Beauty confirms its return with a relaunch set for June 2026. The update appears through the brand’s official Instagram account, where the bio now reads “Coming June 2026.” NEWS This marks the first time the brand has specified a month for its return. Coty had previously confirmed that Marc Jacobs Beauty would relaunch […] More
Zoe Saldaña has joined Lancôme as a global ambassador, marking a new chapter in the brand’s ongoing work with a wide range of women across generations. The Academy Award-winning actor enters a group that includes Christy Turlington, Julia Roberts, and more. Her appointment connects her public presence with Lancôme’s direction, which centers on optimism, personal growth, […] More
It’s a 10 Haircare marks its 20th year with a new campaign and visual rebrand, appointing Khloé Kardashian as its first-ever Global Brand Ambassador. The partnership arrives at a key moment for the brand as it prepares to introduce a refreshed identity while maintaining the formulas that built its reputation. Founded by Carolyn Aronson, the […] More
Estée Lauder introduces a new campaign featuring Nia Long, placing skincare at the center of its message. The campaign aligns with the Advanced Night Repair Serum and coincides with the announcement of Long as the brand’s first North American ambassador. SKINCARE The campaign unfolds through a video that draws from the structure of romantic comedies. […] More
Fenty Beauty steps into a new kind of conversation with the launch of “Rose Amber,” an AI-powered beauty advisor built directly into WhatsApp. The feature turns a simple chat into a space where users can ask questions, get recommendations, and move through the brand’s lineup without leaving their messages. NEWS The advisor responds in real […] More
Miu Miu appoints Jang Wonyoung as its beauty ambassador for Japan and Korea, extending her role within the Italian house. The 21-year-old K-pop star, known mononymously as Wonyoung, continues her association with the brand after previously serving as a fashion ambassador. With this new position, she will appear in the campaign for the upcoming Miutine […] More
Prada names Bella Hadid as its first global beauty ambassador, marking a new step for the brand’s makeup division. The appointment arrives alongside the launch of Prada Touch, a cheek and lip product entering the Prada makeup collection this month. NEWS Prada Touch expands the brand’s makeup offer with a cream-to-powder formula designed for cheeks […] More
Hourglass announces Olivia Dean as its newest Global Brand Partner, marking the beginning of a collaboration built around creativity, personal expression, and community. The partnership launches alongside a curated product bundle titled The Olivia Dean Edit, a three-piece selection chosen by the singer herself. NEWS Dean describes the partnership as a natural extension of her […] More
Bella Hadid leads the debut of Revolve Los Angeles, the first eponymous fashion house introduced by the global multibrand retailer. Revolve positions the launch as a new step in its evolution after more than two decades as a retail platform. Hadid appears as the brand’s first ambassador and anchors the campaign. NEWS The launch follows […] More
Lila Moss, Amelia Gray, and Laura Harrier lead a new YSL Beauty campaign as local U.S. ambassadors. The three women express beauty through individuality and personal style, each bringing a distinct presence that reflects different dimensions of femininity and identity. NEWS Photographer and director Renell Medrano captures the campaign in New York City. The campaign […] More
