Rhode has begun teasing its next launch, and the rollout is noticeably different from the brand’s usual glazed-skin, pastel-neutral visuals. Hailey Bieber shared a single Instagram Story showing a black vanity-style case with no caption, followed by a short video on the official Rhode account of her walking past the camera, only her legs visible, […] More
The Korean beauty label TIRTIR hints at change through a new Instagram post that appears to feature Kim Taehyung, widely known as V from BTS, in what many believe is a preview of his role as the brand’s next global ambassador. The post reads, “Bolder. More confident. Ever radiant. A New Light on TIRTIR #Comingsoon,” […] More
Vyrao and AMO unveil their first collaborative pop-up at 51 Mercer Street in Soho, New York, open from October 23 to November 28, 2025. This six-week installation marks AMO’s first partnership with a beauty brand, translating Vyrao’s concept of energy and emotion into a physical environment. The space redefines how fragrance can be experienced, blending […] More
Stefflon Don enters the beauty space with Don.Beauty, introducing her debut fragrance line through the Don.Beauty Discovery Set. The launch marks the rapper’s first step into beauty entrepreneurship, offering a collection of six Eau de Parfums designed to reflect different moods, memories, and facets of identity. Drawing from her Caribbean and British influences, Stefflon Don […] More
Kering and L’Oréal announced that they are entering a long-term strategic partnership in luxury beauty and wellness. The agreement includes several key components: L’Oréal will acquire the historic fragrance house Creed, gain 50-year licenses to produce beauty and fragrance lines for Gucci, Bottega Veneta, and Balenciaga, and collaborate with Kering on a new wellness venture […] More
Kim Kardashian has confirmed the launch of Skims Beauty, a new chapter under her shapewear and lifestyle brand. The entrepreneur shared that the upcoming line will include fragrance and makeup products, marking her official return to the beauty industry. The launch is expected next year and follows a series of strategic changes that brought all […] More
Maybelline New York has appointed Miley Cyrus as its newest global ambassador, marking the start of a long-term partnership. The announcement signals a new chapter for the brand and reflects its focus on self-expression and creativity through makeup. NEWS “Maybelline shares my belief that makeup should be expressive, ever-evolving,” Cyrus said. “Partnering with Maybelline, a […] More
Bubble skincare has announced actress and singer Leighton Meester as its first global brand ambassador. The announcement coincides with the launch of Radical Joy, a new campaign that emphasizes skincare with a playful, vibrant edge. Meester, best known for her breakout role as Blair Waldorf in Gossip Girl, brings her cross-generational presence to the brand […] More
Lexus presented the Glam LX during its September debut, positioning the concept as a luxury SUV reshaped into a mobile beauty suite. The project targeted drivers and passengers who treat preparation as an essential part of their routine. Instead of focusing only on performance, the brand emphasized how the vehicle creates an experience that connects […] More
IT Cosmetics has named actor and producer Kristin Davis as its first celebrity partner, placing her at the forefront of the brand’s CC+ Foundation franchise. Known globally for her role as Charlotte York in Sex and the City and its sequel And Just Like That, Davis brings her personal story of skin struggles and confidence […] More
Louis Vuitton introduces La Beauté Louis Vuitton to New York with a pop-up in Soho, designed as a fully immersive exploration of the House’s new beauty collection. Open through the end of the year at 104 Prince Street, the space surrounds visitors in lacquered reds inspired by LV Rouge lipsticks, LV Baume lip balms, and […] More
Gisou has named Rosie Huntington-Whiteley as its new global brand ambassador, marking an important moment for the natural beauty label founded by Negin Mirsalehi. Known for her career as both model and actor, Huntington-Whiteley represents the brand’s emphasis on authenticity and its belief in hair as a personal form of expression. Mirsalehi describes her as […] More
