American cosmetics company Estee Lauder named supermodel Karlie Kloss as their newest spokesmodel and brand ambassador. Karlie’s partnership with Estee Lauder also includes digital beauty content for her and Lauder’s social pages, which will be produced by Klossy Productions, as well as Lauder‘s support to Kode With Klossy, through coding camp scholarships and events. Lauder’s first campaign featuring Karlie Kloss that promotes Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme Global Antiaging Cell Power Crème, is scheduled for July 2018.
“We plan on doing all sorts of beauty tutorials, but in addition to that, fun, informative content around the science behind some of these products and all the research that goes into creating them. I don’t just want to show and tell the products, but really create entertaining, engaging content.” – ” Kloss for WWD on her content strategy.
“It’s a dream come true. It really is. My entire career, having a beauty contract has been at the top of my bucket list. From the very start, my list of career dreams always included “Cover of American Vogue” and “Estée Lauder beauty contract.” When I was on an airplane commuting between my life as a high school student in St. Louis and my parallel life as a fashion model in NYC, I would journal about my dreams. I have to find that journal that says, “Bucket List: Estée Lauder beauty contract.” It’s surreal, and I’m really grateful and excited. I’m so honored to be a part of a brand with such a rich legacy. Estée Lauder is the creme de la creme! The advertising images are iconic—but being a part of Estee Lauder to me means so much more. I am so inspired by what this company stands for. The history of the brand, the entrepreneurship of Estée herself, the unparalleled scientific research and commitment to creating the best in class products for women globally. I couldn’t be more proud to be joining the Estée Lauder family.” – Karlie on joining Estée Lauder.
“We are beyond thrilled to welcome the one and only Karlie Kloss to the family! The epitome of an #EsteeLauder woman, she confessed that she’s dreamt of this moment since she was a little girl (and has the dream journals to prove it!), and we are so happy to make it a reality. Keep an eye out for lots of exciting things to come.” – Estée Lauder