G-Dragon’s PEACEMINUSONE is entering the beauty industry with the launch of PEACEMINUSONE BEAUTY, a new cosmetics brand developed in partnership with South Korean beauty company Goodai Global. The two companies announced their collaboration, confirming plans to launch the brand during the first half of 2027. The project extends PEACEMINUSONE’s creative identity from fashion and art into cosmetics, with both partners taking an active role in developing the brand and its products.
NEWS
Founded by K-pop artist G-Dragon in 2016, PEACEMINUSONE has established a recognizable identity through its fashion collections, signature daisy logo and collaborations. Its partnership with Nike produced the Para-Noise sneakers, introducing the label to a wider international audience.
The upcoming beauty venture represents a new direction for PEACEMINUSONE. Goodai Global will work directly with the label throughout the development process, contributing its expertise to brand planning, creative concepts and product creation. Both companies intend to establish PEACEMINUSONE BEAUTY as an independent business with a long-term presence in the cosmetics industry.
Goodai Global brings considerable experience in developing Korean beauty brands for international markets. Its portfolio includes Beauty of Joseon, TIRTIR, SKIN1004 and Round Lab, along with several other skincare and cosmetics labels. The company has developed an extensive distribution network, particularly across North America and Japan, providing infrastructure for the new brand’s planned international rollout.
The partnership will draw on PEACEMINUSONE’s established visual identity and Goodai Global’s experience in product development and brand management. The companies plan to create a distinct identity for PEACEMINUSONE BEAUTY, with both partners participating in decisions concerning the concept and products. Their agreement covers the development of the brand itself, extending beyond a conventional licensed cosmetics collection.
PEACEMINUSONE BEAUTY will launch first in South Korea during the first half of 2027. The companies subsequently plan to introduce the brand to international consumers, with the United States and Japan among their initial overseas markets. Goodai Global will support this expansion through its existing distribution operations and experience managing Korean beauty labels internationally.
The partners have yet to announce specific product categories or introduce the first collection. They plan to release further information about the brand concept and upcoming products in stages through official social media channels.
Goodai Global CEO Chun Joo-hyuk described the collaboration as an opportunity to introduce a new beauty brand that draws on the individual strengths of both companies. The partnership brings PEACEMINUSONE’s experience in fashion and art into Goodai Global’s established cosmetics operations, with plans to develop products for consumers in South Korea and overseas.
