Vaseline appointed global superstar Jennie as its new global ambassador for body care. The singer, rapper, and actress already holds a major global influence across music, fashion, and culture with her signature beauty aesthetic and glowing complexion. Vaseline selected her to front this new era of body care, aligning her style with the category’s shift into a full beauty ritual.
NEWS
The partnership represents a direct extension of the singer’s regular habits. The household brand functioned as a standard item in her daily routine prior to the official agreement. Jennie stated that body care carries the exact same importance to her as hair and skincare. She noted that she uses a moisturizing lotion to preserve her skin health and skin glow immediately after completing sauna sessions and cold plunges. She identified the Gluta-Hya line as one of her favorite products because the formula provides deep hydration without leaving a sticky residue.
The worldwide marketing campaign concentrates specifically on the Gluta-Hya and Pro Derma product collections. This focus places technical body moisturizing formulas at the center of the brand’s public beauty agenda. The Gluta-Hya collection utilizes high-performance ingredients alongside lightweight textures. The Dewy Radiance Serum Burst Lotion serves as the primary item in this specific product line. The lotion uses the brand’s proprietary GlutaGlow technology. This technology creates a distinct texture that absorbs into the skin rapidly to deliver deep moisture.
The Pro Derma collection offers consumers more targeted skincare solutions. Skincare professionals helped co-create this second line to treat skin dryness and skin dullness directly. The Moisturising Repair Cream for Body & Face serves as the central item for the Pro Derma line. The rich cream utilizes the brand’s Pro-Ceramide Complex. This formula supports dry skin types and helps strengthen the natural skin barrier.
These advanced formulas prioritize texture, skin glow, and barrier support in the exact same manner as facial skincare products. Fernando Kahane, the Global Brand Vice President at Vaseline, stated that the company has manufactured trusted body care items for multiple generations. Kahane explained that the Gluta-Hya and Pro Derma lines advance the brand’s catalog through high-performance formulas. He noted that Jennie mirrors the specific confidence and hydration goals of the brand.
