Bruno Banani introduced two new hero fragrances for summer, BB Energy and Bruno Banani Vanilla Muse, during a Belgrade event titled Not for Everybody. Known for its playful approach to fragrance, the brand brought guests into a setting built around scent, music, light, and attitude, presenting the two launches as different sides of the same summer story.
EVENTS
The event gathered media, influencers, friends of the brand, and guests from Belgrade’s beauty and lifestyle scene. Bruno Banani used the evening to move away from the usual format of a fragrance presentation, creating an atmosphere closer to a night out than a standard beauty launch.
BB Energy brings a fresh, spontaneous, city-driven mood, with the kind of brightness that fits long summer days and nights that start without too much planning. Vanilla Muse enters a warmer and more sensual direction, built around confidence, attraction, and a slightly provocative attitude. The two fragrances present summer through two different energies: one louder and more playful, the other warmer, self-assured, and more magnetic.
Guests moved through fragrance zones, light effects, and playful details that reflected the brand’s visual language. The setup created a direct connection between the products and the mood behind them. Specially created cocktails also brought the character of each fragrance into the evening.
Some summers stay linked to places. Bruno Banani used this Belgrade event to suggest another kind of memory, one shaped by fragrance. With BB Energy and Bruno Banani Vanilla Muse, the brand introduced two summer scents designed for different moods, different nights, and the moments that remain after the season fades.
