Latest stories

  • Huda Kattan Reclaims Full Ownership of Huda Beauty

    Huda Kattan has bought back the equity stake in Huda Beauty previously held by TSG Consumer, regaining full ownership of the brand she founded. The move comes a year after she returned as CEO and marks a significant moment for one of beauty’s most influential entrepreneurs. TSG initially invested in the company in 2017, during […] More

  • E.l.f. Beauty to Acquire Hailey Bieber’s rhode in $1 Billion Deal

    E.l.f. Beauty has signed a definitive agreement to acquire rhode, the fast-rising beauty brand founded by Hailey Bieber, in a deal valued at $1 billion. The acquisition adds another skin-focused brand to e.l.f. Beauty’s portfolio and positions the company for broader expansion across both digital and physical retail channels. BEAUTY BUSINESS Founded by Bieber in […] More

  • Five Emerging Brands Rewriting the Rules of Beauty

    In 2025, the beauty industry is evolving beyond aesthetics and performance. Today’s most exciting emerging brands aren’t just focused on pigment payoff or packaging, they’re rethinking what beauty means altogether. From fragrances that evoke emotion to skincare rooted in cultural traditions, these newcomers are pushing against convention while finding new ways to connect with consumers. […] More

  • Is Animal-Based Skincare Back on the Shelf?

    In recent years, the skincare industry has witnessed a resurgence of interest in animal-based products, marking a departure from the previously dominant vegan and plant-based trends. SKINCARE This shift is characterized by the revival of traditional ingredients such as beef tallow, snail mucin, and bee venom, which are gaining popularity for their purported skin benefits […] More

  • LGBTQ-owned Beauty Brands You Need To Know About

    LGBTQ-owned beauty brands are today an important part of the Beauty Industry, not only are the same setting new standards they are also emphasising the various categories by providing visibility to the fans of their lines. Discover in no particular order 7 of our favourite beauty brands by LGBTQ founders: 01 NOTO BOTANICS Noto Botanics […] More

  • Acqua di Gio by Giorgio Armani: Italy’s Most Successful Fragrance?

    Acqua di Gio by Giorgio Armani changed the business for Mr Armani and his Milan based company, in fact it catapulted the designer into a leading name in the fragrance business catapulting the growth of the Armani Beauty business. This iconic scent is till this day one of the most popular masculine scents. Today DSCENE […] More

  • Victoria Beckham Beauty: A Fusion of Fashion and Beauty at VBB

    Victoria Beckham Beauty, a brand founded by Victoria Beckham, seamlessly merges her illustrious music career, transition into the fashion industry, and her desire to conquer the beauty world. Established in 2019, Victoria Beckham Beauty represents a natural progression in her entrepreneurial journey. Victoria The Spice Girl Victoria Beckham, known initially as “Posh Spice” in the […] More

  • How will hair salons change after COVID 19?

    How will hair salons change after COVID 19?

    The future of the salon industry is still very much in the air. While salons have been able to reopen in the UK, with some strict new safety and hygiene measures in place, some customers and staff still don’t feel entirely confident with the measures in place. If one thing is clear, it’s that the […] More