MAC Cosmetics partners with the family and estate of Jean-Michel Basquiat for a limited collection inspired by the late artist’s visual language. The collaboration brings Basquiat’s recurring motifs, colors and creative approach into a six-piece makeup release that includes lipsticks, pigments, eye products, brushes and a cosmetics bag. MAKEUP MAC designed the products for professional […] More
e.l.f. Cosmetics, e.l.f. Skin and Bubble join forces for a limited edition collection that combines familiar products from both brands. The collaboration responds to the way beauty fans already mix skincare and makeup, layering formulas and adapting routines around hydration, color and glow. MAKEUP The collection includes three products: Drop N’ Dunk, Glow Talk and […] More
Hilary Duff joined Bath & Body Works as brand ambassador and creative partner for Fruit Fusion, a body care franchise inspired by the fruity scents and playful beauty culture of the early 2000s. The partnership arrived as Duff returned to touring for the first time in almost two decades. BODY CARE Fruit Fusion introduced four […] More
L’Oréal Paris has partnered with Elle, the official prequel to the Legally Blonde franchise, weaving the brand directly into the narrative while launching a multi-touchpoint campaign that extends from screen to consumer. The collaboration connects the brand with a story about a young woman discovering her self-worth during a decade when L’Oréal products empowered women […] More
Just Cavalli and Kiko Milano join forces for a limited-edition beauty collection built around Italian glamour, animalier packaging, and high-impact summer color. The collaboration brings together Just Cavalli fashion codes and Kiko Milano makeup staples through an 18-piece lineup that covers complexion, eyes, lips, nails, and tools. MAKEUP Just Cavalli shaped fashion throughout the ’90s […] More
Rhode expands its product offering through a capsule developed with Justin Bieber, introducing new formats within its wearable skincare direction. The launch includes Spotwear, the brand’s first entry into the pimple patch category, alongside limited-edition versions of Peptide Lip Treatment in Caramelized Banana and Peptide Eye Prep in Banana Peel. SKINCARE Spotwear introduces hydrocolloid patches […] More
MAC Cosmetics teams up with designer Conner Ives to revitalize its legendary Viva Glam initiative with a dual-product release that combines high-impact beauty and a powerful social mission. The brand introduces the limited-edition M·A·Cximal Silky Matte Viva Glam Lipstick in “Viva Planet,” a muted pink-beige shade designed for effortless wear and meaningful impact. CAMPAIGNS The […] More
H&M and e.l.f. Cosmetics come together for an unexpected collaboration that introduces fragrance as new territory for both brands. The limited edition eau de parfum collection marks H&M’s first partnership within the beauty category and e.l.f.’s first step into scent. Built around three of e.l.f.’s best-known product franchises, the project translates familiar names into an […] More
Through a new collaboration with Bridgerton, Dove extends its long-standing focus on real beauty, self-expression, and care understood as a source of confidence. Developed in partnership with Netflix and Shondaland, the collaboration draws on the series’ approach to questioning social codes and foregrounding characters who move beyond expectation. Together, the collaborators introduce the “Let Them […] More
Topicals teams up with Billionaire Boys Club for a limited-edition release of the Faded Eye Masks, introducing a new colorway built around the brand’s astronaut print. The collaboration reworks Topicals’ best-selling brightening eye masks through a visual update, while keeping the formula unchanged. SKINCARE Designed as cooling hydrogel patches, the masks target common under-eye concerns […] More
Gap teams up with Summer Fridays for a 20-piece collaboration that introduces Summer Fridays’ first apparel designs through soft seasonal essentials. The collection arrives with a focus on comfort, familiar silhouettes, and the rituals that shape time spent indoors. Summer Fridays brings its Southern California minimalism into conversation with Gap’s well-known approach to soft textures […] More
Marc Jacobs presents a new chapter in fragrance with the Daisy Murakami Collection, created in collaboration with Japanese artist Takashi Murakami. The 2025 release revisits the brand’s most joyful symbol through a lens of art and color. The collection features four limited edition fragrances, each expressing a different mood. Murakami’s signature motifs, smiling flowers, vivid […] More
