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  • Bobbi Brown x The Met Collection Turns Masterpieces Into Makeup

    Bobbi Brown Cosmetics and The Metropolitan Museum of Art introduce a limited edition beauty collection featuring artwork by Claude Monet, Gustav Klimt, Odilon Redon, and Henri-Edmond Cross. The collaboration draws directly from the museum’s European Paintings and Drawings & Prints collections, bringing details from original artworks onto makeup packaging. Through collectible compacts, palettes, and lipstick […] More

  • Pandora and Pat McGrath Turn Makeup Icons Into Jewelry

    Pandora joins Dame Pat McGrath for a 17-piece jewelry collection inspired directly by the makeup artist’s approach to color, light and transformation. Launching globally on October 8, the range translates elements from McGrath’s beauty vocabulary into charms, rings, earrings and medallions. JEWELRY Color provides the foundation. Red and purple appear alongside silver and gold, while […] More

  • Evan Mock and ORB Create a Fragrance Inspired by O‘ahu

    ORB. has partnered with Evan Mock and his lifestyle label Wahine on a limited-edition fragrance inspired by a day on O‘ahu’s North Shore. Rather than approaching the project as a conventional talent collaboration, ORB involved Mock throughout the development process, from the initial brief through to the finished bottle. FRAGRANCES Mock worked alongside ORB’s Melbourne-based […] More

  • MAC x Jean Michel Basquiat Brings the Artist’s Work Into Beauty

    MAC Cosmetics partners with the family and estate of Jean-Michel Basquiat for a limited collection inspired by the late artist’s visual language. The collaboration brings Basquiat’s recurring motifs, colors and creative approach into a six-piece makeup release that includes lipsticks, pigments, eye products, brushes and a cosmetics bag. MAKEUP MAC designed the products for professional […] More

  • e.l.f. and Bubble Turn Fan Favorites Into New Hybrids

    e.l.f. Cosmetics, e.l.f. Skin and Bubble join forces for a limited edition collection that combines familiar products from both brands. The collaboration responds to the way beauty fans already mix skincare and makeup, layering formulas and adapting routines around hydration, color and glow. MAKEUP The collection includes three products: Drop N’ Dunk, Glow Talk and […] More

  • Hilary Duff Joins Bath & Body Works for Fruit Fusion

    Hilary Duff joined Bath & Body Works as brand ambassador and creative partner for Fruit Fusion, a body care franchise inspired by the fruity scents and playful beauty culture of the early 2000s. The partnership arrived as Duff returned to touring for the first time in almost two decades. BODY CARE Fruit Fusion introduced four […] More

  • L’Oréal Paris Partners with “Elle” to Bring 90s Beauty to Screen

    L’Oréal Paris has partnered with Elle, the official prequel to the Legally Blonde franchise, weaving the brand directly into the narrative while launching a multi-touchpoint campaign that extends from screen to consumer. The collaboration connects the brand with a story about a young woman discovering her self-worth during a decade when L’Oréal products empowered women […] More

  • Just Cavalli and Kiko Milano Turn Makeup Wild

    Just Cavalli and Kiko Milano join forces for a limited-edition beauty collection built around Italian glamour, animalier packaging, and high-impact summer color. The collaboration brings together Just Cavalli fashion codes and Kiko Milano makeup staples through an 18-piece lineup that covers complexion, eyes, lips, nails, and tools. MAKEUP Just Cavalli shaped fashion throughout the ’90s […] More

  • Rhode Taps Justin Bieber for a Limited Skincare Capsule

    Rhode expands its product offering through a capsule developed with Justin Bieber, introducing new formats within its wearable skincare direction. The launch includes Spotwear, the brand’s first entry into the pimple patch category, alongside limited-edition versions of Peptide Lip Treatment in Caramelized Banana and Peptide Eye Prep in Banana Peel. SKINCARE Spotwear introduces hydrocolloid patches […] More

  • MAC Cosmetics Unites Beauty And Activism With Conner Ives

    MAC Cosmetics teams up with designer Conner Ives to revitalize its legendary Viva Glam initiative with a dual-product release that combines high-impact beauty and a powerful social mission. The brand introduces the limited-edition M·A·Cximal Silky Matte Viva Glam Lipstick in “Viva Planet,” a muted pink-beige shade designed for effortless wear and meaningful impact. CAMPAIGNS The […] More

  • H&M and e.l.f. Launch Their First Fragrance Collaboration

    H&M and e.l.f. Cosmetics come together for an unexpected collaboration that introduces fragrance as new territory for both brands. The limited edition eau de parfum collection marks H&M’s first partnership within the beauty category and e.l.f.’s first step into scent. Built around three of e.l.f.’s best-known product franchises, the project translates familiar names into an […] More

  • Let Them Talk Campaign Brings Dove into Bridgerton

    Through a new collaboration with Bridgerton, Dove extends its long-standing focus on real beauty, self-expression, and care understood as a source of confidence. Developed in partnership with Netflix and Shondaland, the collaboration draws on the series’ approach to questioning social codes and foregrounding characters who move beyond expectation. Together, the collaborators introduce the “Let Them […] More

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