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  • Just Cavalli and Kiko Milano Turn Makeup Wild

    Just Cavalli and Kiko Milano join forces for a limited-edition beauty collection built around Italian glamour, animalier packaging, and high-impact summer color. The collaboration brings together Just Cavalli fashion codes and Kiko Milano makeup staples through an 18-piece lineup that covers complexion, eyes, lips, nails, and tools. MAKEUP Just Cavalli shaped fashion throughout the ’90s […] More

  • Rhode Taps Justin Bieber for a Limited Skincare Capsule

    Rhode expands its product offering through a capsule developed with Justin Bieber, introducing new formats within its wearable skincare direction. The launch includes Spotwear, the brand’s first entry into the pimple patch category, alongside limited-edition versions of Peptide Lip Treatment in Caramelized Banana and Peptide Eye Prep in Banana Peel. SKINCARE Spotwear introduces hydrocolloid patches […] More

  • MAC Cosmetics Unites Beauty And Activism With Conner Ives

    MAC Cosmetics teams up with designer Conner Ives to revitalize its legendary Viva Glam initiative with a dual-product release that combines high-impact beauty and a powerful social mission. The brand introduces the limited-edition M·A·Cximal Silky Matte Viva Glam Lipstick in “Viva Planet,” a muted pink-beige shade designed for effortless wear and meaningful impact. CAMPAIGNS The […] More

  • H&M and e.l.f. Launch Their First Fragrance Collaboration

    H&M and e.l.f. Cosmetics come together for an unexpected collaboration that introduces fragrance as new territory for both brands. The limited edition eau de parfum collection marks H&M’s first partnership within the beauty category and e.l.f.’s first step into scent. Built around three of e.l.f.’s best-known product franchises, the project translates familiar names into an […] More

  • Let Them Talk Campaign Brings Dove into Bridgerton

    Through a new collaboration with Bridgerton, Dove extends its long-standing focus on real beauty, self-expression, and care understood as a source of confidence. Developed in partnership with Netflix and Shondaland, the collaboration draws on the series’ approach to questioning social codes and foregrounding characters who move beyond expectation. Together, the collaborators introduce the “Let Them […] More

  • Topicals Teams Up With Billionaire Boys Club for Faded Eye Masks

    Topicals teams up with Billionaire Boys Club for a limited-edition release of the Faded Eye Masks, introducing a new colorway built around the brand’s astronaut print. The collaboration reworks Topicals’ best-selling brightening eye masks through a visual update, while keeping the formula unchanged. SKINCARE Designed as cooling hydrogel patches, the masks target common under-eye concerns […] More

  • Summer Fridays Debuts Its First Apparel Collection with Gap

    Gap teams up with Summer Fridays for a 20-piece collaboration that introduces Summer Fridays’ first apparel designs through soft seasonal essentials. The collection arrives with a focus on comfort, familiar silhouettes, and the rituals that shape time spent indoors. Summer Fridays brings its Southern California minimalism into conversation with Gap’s well-known approach to soft textures […] More

  • Marc Jacobs and Takashi Murakami Unveil Daisy Fragrances

    Marc Jacobs presents a new chapter in fragrance with the Daisy Murakami Collection, created in collaboration with Japanese artist Takashi Murakami. The 2025 release revisits the brand’s most joyful symbol through a lens of art and color. The collection features four limited edition fragrances, each expressing a different mood. Murakami’s signature motifs, smiling flowers, vivid […] More

  • Wicked x Bubble Reveal the Other Half Lip Balm Set with Charms

    Wicked and Bubble team up to launch the Other Half Lip Balm Set, a playful skincare collaboration that brings the best of color, scent, and hydration into one collectible release. The Other Half Lip Balm Set includes two limited-edition flavors: Green Apple and Bubblegum, both designed to soothe and soften dry lips. Each set also […] More

  • Tree Hut x Peanuts Bring Snoopy and Woodstock to Body Care

    Tree Hut, America’s leading body scrub brand, introduces its first-ever collaboration with Peanuts, the franchise behind the iconic comic strip featuring Snoopy and friends. The partnership marks a new direction for Tree Hut, blending nostalgia with modern self-care through a limited edition line available exclusively at Ulta Beauty stores and websites. BODY CARE The Tree […] More

  • r.e.m. Beauty x Wicked: For Good to Drop Ahead of Film Release

    r.e.m. Beauty steps into Oz this season with a limited-edition capsule inspired by Wicked: For Good. Launching on October 1, the collection arrives just weeks before the film adaptation of Wicked premieres in theaters on November 21. Developed under the vision of Ariana Grande, the capsule transforms everyday beauty into an experience rooted in the […] More

  • Farmacy x Wicked Release Limited-Edition Cleansing Balm Set

    Farmacy has released a limited-edition collaboration with Wicked on Broadway, inspired by the transformative magic of the brand’s cult-favorite Green Clean Cleansing Balm. The kit features two exclusive versions of the product, one in Elphaba Green and the other in Glinda Pink. Both balms transform from silky textures into milky oils that remove makeup, SPF, […] More

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