Luxury house Louis Vuitton introduced the new High Jewelry Collection Louis Vuitton Mythica at Kasbah d’If in Marrakesh, Morocco, gathering a guest list led by house ambassadors and international names. Ana de Armas, Léa Seydoux, Alicia Vikander, Phoebe Dynevor, Victoria Song, Emma Laird, Mina Shin, and Kōki attended the launch, each appearing in Louis Vuitton […] More
H&M marked the launch of the new Stella McCartney H&M collaboration on April 29 with an evening in Chelsea, Manhattan, where the collection debuted in front of a guest list spanning fashion, music, and film. Reneé Rapp, Mark Ronson, Yasmin Wijnaldum, Janelle Monáe, Lila Moss, Amelia Gray, Charlotte Lawrence, Zuri Marley, Daisy O’Dell, and Dave […] More
YSL Beauty brought its Block Party concept to Belgrade on April 27, turning Dva Jelena in Skadarlija into a daytime gathering built around music, beauty, and social energy. The event started at 4 pm and brought together a mix of guests from fashion, digital culture, and entertainment, shaping a format that moved away from traditional […] More
Valentino Beauty hosts a pop up in Shanghai at 82 Xinle Road from March 6 to March 22 for the launch of Go Cushion Glow Ciel Baroque and Spike Valentino Ciel Baroque. The installation is open to the public and presents both products within a temporary space designed for direct engagement. The space takes the […] More
Vyrao and AMO unveil their first collaborative pop-up at 51 Mercer Street in Soho, New York, open from October 23 to November 28, 2025. This six-week installation marks AMO’s first partnership with a beauty brand, translating Vyrao’s concept of energy and emotion into a physical environment. The space redefines how fragrance can be experienced, blending […] More
Maje celebrated its Spring Summer 2026 collection with a cocktail party aboard the Noti Club, a riverboat moored at the base of the Eiffel Tower during Paris Fashion Week. Guests previewed the new collection while enjoying cocktails, canapés, and a private cruise along the Seine. The evening featured a special live performance by French artist […] More
On September 10th, Valentino Beauty will reopen the doors of the legendary Studio 54 for a one-night event that reintroduces the venue’s legacy to a new generation. Beauty and fashion insiders, cultural figures, emerging creatives, and original patrons will come together inside the iconic space to mark the launch of the Valentino Beauty 2025 Rendez-Vous […] More
The Ordinary is pulling back the curtain on one of the beauty industry’s most expensive habits: celebrity endorsements. From April 25 to 27, the skincare brand is hosting a three-day pop-up in New York City’s Soho neighborhood titled “The Secret Ingredient.” The experiential installation takes a direct aim at inflated marketing costs and the price […] More
Dyson marked a major milestone by hosting its first official event in Belgrade, Serbia. The exclusive gathering celebrated the opening of the brand’s first local Demo Zone at Galerija Belgrade, where Dyson’s iconic hair styling tools and new OnTrac wireless headphones are now available. To commemorate the occasion, Dyson held a special event at Štab […] More
On November 21st, Marcolin and Pucci Eyewear hosted an intimate event at the chic SoHo Miami Pool House to unveil their latest eyewear collection. Guests were immersed in a vibrant celebration of design and creativity, spotlighting Pucci’s signature artistry and heritage. EVENTS This season’s Pucci Eyewear collection captures the essence of the Maison’s iconic aesthetic. […] More
In celebration of the 25th anniversary of Anna Sui Fragrances, five new scents have been introduced: Dew Fields, Utopia Mist, Thorn of a Rose, Mystic Luna, and Electric Whisper. Crafted by renowned French perfumer Jerome Epinette of Robertet, each fragrance is a unique chapter in the story of Wild Wonder collection, guiding wearers on a […] More
During Art Basel Paris, Reference Studios unveiled Reference Times at Dover Street Parfums Market, marking the latest chapter in its olfactive project. The highlight of the launch is the collaboration with Norwegian artist Bjarne Melgaard, whose involvement adds a provocative, artistic edge to the series. This partnership represents the second edition of Reference Times, expanding […] More
