e.l.f. Cosmetics introduces two new additions to its Power Grip lineup, expanding the brand’s presence beyond makeup into hair styling. The launch introduces the Power Grip Stick & Slick Hair Gel + Brush Bundle and the Power Grip Hair Gel Wand, two products designed to support sleek hairstyles. Both products extend the familiar grip associated […] More
After the Airwrap™ became a viral must-have across TikTok tutorials, YouTube reviews, and endless Instagram reels, the Dyson Supersonic r™ hair dryer is stepping into the spotlight. Once reserved for top stylists backstage at Fashion Week, the brand’s most powerful yet lightest hair dryer has officially made its way into the hands of everyday users. […] More
Few beauty devices have achieved the cult-like status of the Dyson Airwrap™. Since its debut in 2018, it has become one of the most talked-about products on social media, inspiring countless tutorials on TikTok, YouTube, and Instagram. The Airwrap™’s promise of creating salon-level results at home, without the damage of extreme heat, turned it into […] More
Paul Mitchell has named Paris Hilton its new global ambassador, pairing her luxe-meets-playful Y2K sensibility with a stylist-first campaign designed to spotlight the craft behind headline hair. The partnership frames Hilton as a beauty icon and a champion of pros, with creative that centers the hands, techniques, and vision of hairstylists. HAIR At the heart […] More
At this year’s NYFW, Willy Chavarria ’s Spring/Summer 2025 collection, “América,” made a lasting impression on the runway. The collection drew inspiration from photographer Nacho Lopez’s work, honoring diversity and unity. The energy of the show was heightened by a live performance from Yahritza Y Su Esencia and concluded with the exciting announcement of Chavarria’s […] More
Dyson continues to push the boundaries of hair care innovation with the introduction of their latest limited-edition Onyx Black and Gold colorway, available exclusively at Ulta. The luxurious new hue graces some of Dyson’s most sought-after hair care tools, including the Supersonic™ Hair Dryer, the Airwrap™ Multi-Styler, and the Airstrait™ Hair Straightener. Each product in […] More
The next hair trend making waves on social media is perfect for those who love to experiment with their look. Pigeon hair, a sophisticated homage to the vibrant Manic Panic hair color days of Tumblr, has captured the imagination of bold individuals. This trend features a base of gray hair with blended pops of pastel […] More
Picture yourself going out the door with your wig properly fixed and feeling natural and firm the entire day. That’s the beauty of the lace glue, as it leaves no room for worry about whether the wig will stay in place during the day. Whether you go to the office, jogging, or party all night […] More
Rita Ora, alongside Anna Lahey of Vida Glow, is making waves in the world of haircare with their latest venture, TYPEBEA. Fresh off the success of her recent Primark clothing collection launch, Ora is stepping into the realm of beauty with a clear mission: to address the hair challenges she and many others face. The […] More
Supreme‘s latest collaboration with Maison Margiela‘s MM6 label has caused quite a stir, particularly with one unexpected item—the ash blonde wig. Priced at a hefty £1300, this wig is not your typical accessory. It pays homage to Maison Martin Margiela’s daring creativity, specifically referencing the SS09 collection, where Martin Margiela transformed cheap, used costume wigs […] More
Simone Rocha‘s FW24 collection drew inspiration from the elegant mourning attire of Queen Victoria, serving as a powerful starting point for a collaborative venture with makeup artist Thomas de Kluyver. Departing from previous seasons, de Kluyver sought to infuse the collection with a darker, more gothic edge, while maintaining Rocha’s signature sensitivity and refinement. Central […] More
Discover BALMAIN HAIR COUTURE Winter 2020.21 campaign that pays homage to blondes, featuring the striking Mia Brammer lensed by fashion photographer Edwin S Freyer. In charge of creative direction and hair styling were Massimo Di Stefano and Kyris Eracleous, with makeup from Porsche Poon. Production by Ursula. More
