Latest stories

  • L’Oréal Professionnel Takes Mugler SS27 Hair Otherworldly

    L’Oréal Professionnel worked backstage at the Mugler Spring Summer 2027 show, where Head of Hair Louis Ghewy developed a series of otherworldly looks built around alien forms, aquatic references, club culture and the natural imagery associated with Thierry Mugler. HAIR The creative brief described an “Animal Kingdom on an acid trip,” giving Ghewy and his […] More

  • L’Oréal Professionnel Creates Weinsanto SS27 Hair Direction

    L’Oréal Professionnel joined Weinsanto for Spring Summer 2027 during Paris Fashion Week, supporting a hair direction created by French hairstylist and longtime Weinsanto collaborator Kevin Jacotot. The beauty concept translated the collection’s “Audace” theme into polished, highly controlled hair built around shine, stillness and graphic surface details. HAIR Jacotot approached the hair through precision and […] More

  • Is Stem Cell Hair Treatment Worth It Before You Try a Transplant

    Hair loss can create an uncomfortable dilemma: should you pursue a hair transplant now, or explore newer treatments first? For someone watching the hairline gradually recede or noticing increasing scalp visibility, the decision is rarely just cosmetic. It can involve questions about permanence, cost, recovery time, natural appearance, and whether there is still an opportunity […] More

  • e.l.f. Cosmetics Expands Power Grip Into Hair Styling

    e.l.f. Cosmetics introduces two new additions to its Power Grip lineup, expanding the brand’s presence beyond makeup into hair styling. The launch introduces the Power Grip Stick & Slick Hair Gel + Brush Bundle and the Power Grip Hair Gel Wand, two products designed to support sleek hairstyles. Both products extend the familiar grip associated […] More

  • Everything You Need to Know About the Dyson Supersonic r™ Hair Dryer

    After the Airwrap™ became a viral must-have across TikTok tutorials, YouTube reviews, and endless Instagram reels, the Dyson Supersonic r™ hair dryer is stepping into the spotlight. Once reserved for top stylists backstage at Fashion Week, the brand’s most powerful yet lightest hair dryer has officially made its way into the hands of everyday users. […] More

  • Everything You Need to Know About the Next Generation Dyson Airwrap™ Multi-Styler

    Few beauty devices have achieved the cult-like status of the Dyson Airwrap™. Since its debut in 2018, it has become one of the most talked-about products on social media, inspiring countless tutorials on TikTok, YouTube, and Instagram. The Airwrap™’s promise of creating salon-level results at home, without the damage of extreme heat, turned it into […] More

  • Paris Hilton Named Global Ambassador for Paul Mitchell

    Paul Mitchell has named Paris Hilton its new global ambassador, pairing her luxe-meets-playful Y2K sensibility with a stylist-first campaign designed to spotlight the craft behind headline hair. The partnership frames Hilton as a beauty icon and a champion of pros, with creative that centers the hands, techniques, and vision of hairstylists. HAIR At the heart […] More

  • Step-by-Step Guide to Willy Chavarria’s NYFW Hair

    At this year’s NYFW, Willy Chavarria ’s Spring/Summer 2025 collection, “América,” made a lasting impression on the runway. The collection drew inspiration from photographer Nacho Lopez’s work, honoring diversity and unity. The energy of the show was heightened by a live performance from Yahritza Y Su Esencia and concluded with the exciting announcement of Chavarria’s […] More

  • Dyson Launches Limited-Edition Onyx Black and Gold Collection

    Dyson continues to push the boundaries of hair care innovation with the introduction of their latest limited-edition Onyx Black and Gold colorway, available exclusively at Ulta. The luxurious new hue graces some of Dyson’s most sought-after hair care tools, including the Supersonic™ Hair Dryer, the Airwrap™ Multi-Styler, and the Airstrait™ Hair Straightener. Each product in […] More

  • Pigeon Hair: The Iridescent Trend

    The next hair trend making waves on social media is perfect for those who love to experiment with their look. Pigeon hair, a sophisticated homage to the vibrant Manic Panic hair color days of Tumblr, has captured the imagination of bold individuals. This trend features a base of gray hair with blended pops of pastel […] More

  • Alejandra Vzqz

    Keeping Your Wig Secure: The Secret is Lace Glue

    Picture yourself going out the door with your wig properly fixed and feeling natural and firm the entire day. That’s the beauty of the lace glue, as it leaves no room for worry about whether the wig will stay in place during the day. Whether you go to the office, jogging, or party all night […] More

  • Rita Ora’s New Haircare Brand: TYPEBEA

    Rita Ora, alongside Anna Lahey of Vida Glow, is making waves in the world of haircare with their latest venture, TYPEBEA. Fresh off the success of her recent Primark clothing collection launch, Ora is stepping into the realm of beauty with a clear mission: to address the hair challenges she and many others face. The […] More

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