Rita Ora’s New Haircare Brand: TYPEBEA

Haircare Revolution: Rita Ora Presents TYPEBEA

Courtesy of TYPEBEA

Rita Ora, alongside Anna Lahey of Vida Glow, is making waves in the world of haircare with their latest venture, TYPEBEA. Fresh off the success of her recent Primark clothing collection launch, Ora is stepping into the realm of beauty with a clear mission: to address the hair challenges she and many others face. The brand is born out of Ora’s personal journey, where years of heat styling and damage took their toll. In her own words, she wanted to create “a solution to a beauty concern that I know myself and my community really battle with.”


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Teaming up with Lahey, the duo believes there’s a profound connection between hair and self-confidence. They envision more than just a product line—it’s a way to redefine how people interact with their hair, regardless of its type. Whether straight, wavy, or curly, the brand is designed to cater to all hair types, offering clinically proven solutions for growth and health.

Courtesy of TYPEBEA

After three years in the making, TYPEBEA is poised for its official launch on April 18. Ora’s journey with hair is deeply personal, as she shares on Instagram, where she reveals her diverse hair experiences, from bleaching to extensions. Now, she’s excited to share her journey to healthier hair with the world through.

Courtesy of TYPEBEA
Courtesy of TYPEBEA

While the specifics of  products are yet to be revealed, Ora and Lahey have teased elements of their journey on Instagram, showcasing a blend of retro aesthetics and minimalism. As anticipation mounts for the launch, fans eagerly await the tranformative potential of TYPEBEA.

One Comment

  1. If you’re feeling skeptical about celebrity-endorsed products like Rita Ora’s TYPEBEA, it’s totally understandable. Sometimes it can seem like celebrities are just leveraging their fame to enter markets like beauty and health, which might make some people wary about the authenticity or value of the products. It’s always a good idea to approach such products with a critical eye, researching and considering whether they offer something genuinely beneficial and worth your investment, beyond just the celebrity connection. If you’re not convinced that TYPEBEA will meet your needs or feel that it’s not worth the price, it makes sense to explore other options that feel more aligned with what you’re looking for in haircare.

    Am I saying Rita Ora is a fraud? Yes she is , this is as fake as she is a fake refugeee… .bye

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