Pat McGrath Labs has introduced its latest innovation with the launch of the Legendary Longwear Lip Liner, a pencil designed to resist smudging, transferring, and fading throughout the day. Known for delivering high-impact formulas with a luxury finish, the brand continues to expand its lip category with a product that’s already gaining traction on BeautyTok. […] More
Byredo expands its beauty offerings with a new line of Lip Care Balms, combining the brand’s sensorial approach to fragrance with a fresh take on tinted lip hydration. Known for its cult perfumes and minimalist packaging, Byredo enters the lip balm category with a product designed to feel as indulgent as its best-selling scents. The […] More
H&M Beauty is serving up a sugar rush this summer with its newest limited edition collaboration, this time with none other than Chupa Chups. Launching in July 2025, the playful capsule captures the fun and flavor of the iconic lollipop brand through a candy-colored lineup of lip care, body mist, and accessories designed to turn […] More
Charlotte Tilbury, the cult-favorite beauty brand synonymous with red carpet glamour and confidence, has just announced its first-ever sports partnership and it’s a showstopper. The iconic Dallas Cowboys Cheerleaders are joining forces with Charlotte Tilbury, marking a bold new chapter where beauty and athleticism collide. MAKEUP Both Charlotte Tilbury and the Dallas Cowboys Cheerleaders are […] More
Fara Homidi expands her minimalist beauty line with the launch of the Essential Bronzer Compact, a new collection of four powder-to-cream bronzers designed to enhance skin without excess. The campaign features model Paloma Elsesser, whose presence continues to shape conversations around beauty standards and representation. Known for its precise and selective approach to product development, […] More
In 2025, the beauty industry is evolving beyond aesthetics and performance. Today’s most exciting emerging brands aren’t just focused on pigment payoff or packaging, they’re rethinking what beauty means altogether. From fragrances that evoke emotion to skincare rooted in cultural traditions, these newcomers are pushing against convention while finding new ways to connect with consumers. […] More
Dior has unveiled its latest beauty campaign with two global style icons, BLACKPINK’s JISOO and actress Jenna Ortega, at the forefront. The new Rosy Glow Stick from the Dior Backstage line offers a fresh, dewy flush in a stick format, designed for life on the move. MAKEUP The Rosy Glow Stick is a modern reimagining […] More
Launching May 20, Flower Knows introduces the Shell’s Jewel Collection, a dreamy line of cosmetics and accessories inspired by underwater treasures and mermaid fantasies. This launch transforms everyday beauty rituals into an aquatic fairytale, where shimmering textures, pearlescent finishes, and delicate colors echo the rhythm of the sea. From soft-glow blushes to radiant lip glazes, […] More
Glossier is turning up the heat on its summer lineup with the release of Lip Glaze, a new lip oil collection launching May 20. The campaign pairs the beauty brand with rising global girl group Katseye, who debut the product by wearing all six shades, each one designed to reflect a member’s distinct personality. MAKEUP […] More
Benefit Cosmetics is giving its cult-favorite Benetint a seasonal refresh with the launch of several new shades, including Dark Cherry and Raspberry, officially available starting May 7. Known for its multitasking formula that delivers a long-lasting flush to both lips and cheeks, Benetint’s latest update adds deeper hues to its lineup, offering more options for […] More
Pat McGrath Labs expands its Skin Fetish lineup with a product designed to bring editorial luminosity into everyday routines: the new Glass 001 Legendary Glow Setting Spray. Launching as part of the “Skin Fetish” franchise, the setting spray is a response to McGrath’s viral backstage beauty moment at Maison Margiela, where her glass skin look […] More
House of Hur continues to draw attention in the beauty industry with the expansion of its Moist Ampoule Blusher range. Known for its serum-like texture and skincare-first approach, the line now features three new shades, Pink Rosie, Ruby Red, and Berry Purple, bringing the total color offering to nine. Designed to create a natural flush […] More
