Lanvin Launches New Fragrance Lanvin Me

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Lanvin will launch Lanvin Me in April 2013. The new fragrance for women promises to embody elegance, style and Parisian chic.

Dedicated to a woman, an individual, who is not pretentious, but unique and confident. Gems and luxurious jewelry are combined with elegant, simple and sophisticated clothes in unique shades, carefully envisaged, with refined details, the irresistible embroidery and tiny spangles making unique creations by Lanvin which highlight the beauty of the person wearing them.

Lanvin and Alber Elbaz bring the new creation designed as the most precious jewelry with gems from the house of Lanvin. The fragrance is envisaged as an object of desire to decorate and complete shop windows and the offerings of the Lanvin brand, as well as floral decoration on the wrists and cleavage of many women who respect the floral mixture of Lanvin fashion and delicate perfumes. Designer Alber Elbaz collaborated with perfumer Domitille Bertier and created the new, unique fragrance without false modesty, to accentuate strong will, intimacy and sensuality.

Its name and composition depict a typical Lanvin woman—spontaneous, elegant and very feminine. "I had a brilliant sensual scent in mind, a perfume of irresistible appeal and elegant handwriting," says Domitille Bertier, adding: ". The composition should also carry a hint Lanvin Blue in itself, hence the sparkling accents of blueberry" Me is a blend of blueberries (blue being an important color for the house), tuberose (which gives it a subtle green touch), and licorice (the black sort, not the red sort). All that adds up to a sophisticated take on a fruity gourmand.

Beguiling, sensual and absolutely high-fashion ME embodies elegance, style and Parisian chic. This perfume is both birth and confirmation. The birth of a new signature scent with straightforward, incomparable and fascinating presence,complex in its own way, because everyone is complex. With Me, Every woman is a Lanvin Woman.

Lanvin Me will be available in 30, 50 and 80 ml Eau de Parfum.

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