VIDEO: ICONA POP and RANKIN for MAKE UP FOR EVER

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MAKE UP FOR EVER enlisted world renowned photographer Rankin and chart-topping electro-pop sensations Icona Pop for their newest campaign video celebrating the 46 shades of Artist Rouge lipstick.

MAKE UP FOR EVER are a brand who always look to have fun and get creative. They love their music. In Icona Pop, they have partnered with a real force of nature. For me, performance and music is all about character and attitude. You can see that in bucket loads here: they just leap off the screen. – Rankin

Makeup is so important for us when we are on stage, to do something fun for people. You can be a superwoman with just some blush and a black lipstick. We express ourselves through music – but also through how we dress and how we wear our make up. – Icona Pop

See more after the jump:

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