Batiste appoints two-time Olympic snowboard champion Chloe Kim as its newest global ambassador, bringing one of sport’s most influential young athletes into the brand’s next phase of communication. Kim will appear across upcoming campaigns, social content, out-of-home creative, and live consumer events. The decision aligns with her strong public presence and her long-standing use of the product during training and travel.
NEWS
Kim became an international figure at 17 when she won her first Olympic gold medal in halfpipe snowboarding. She followed that early success with a second gold at the 2022 Games. Her athletic record built her reputation, and her public image expanded through her direct attitude, personal style, and steady influence among younger audiences.
View this post on Instagram
Batiste sees Kim as a strong representative of its customer base. “We’re thrilled to welcome Chloe as our brand ambassador,” said Caitlin Dodd, Director of Brand Management at Batiste. “She is an inspirational athlete, role model, and perfectly embodies the Batiste customer. Her confidence and authenticity mirror Batiste’s principles and our mission to help everybody in the Batiste community find their own confidence and authenticity whatever day in their wash routine they are.”
For Kim, the partnership aligns with her routine and long-time reliance on the brand. “As a long-time Batiste user, the partnership is a dream come true,” she said. “I discovered Batiste at my local Target many years ago and it’s my secret weapon staple. Batiste is a game changer especially when I’m deep in training as I need to be strategic with my hair washing days.”
Batiste began in the UK in the 1970s and entered the US market in 2015. Over the decades, the brand developed a clear identity built around quick refresh solutions that absorb excess oil and add lift within seconds. This direct approach helped Batiste become the world’s number-one dry shampoo brand. The company currently offers more than 20 formulas designed for various hair colors, needs, and fragrance preferences.
Through its partnership with Kim, Batiste positions itself within a cultural space shaped by athletic achievement and relatable daily routines. Kim’s presence connects the brand to audiences who respond to authenticity backed by proven performance. As Batiste prepares new creative work and consumer activations, Kim’s role will strengthen the brand’s reach and reinforce its function for people who want a dependable refresh during training cycles, travel schedules, or busy day-to-day life.
