Khloé Kardashian adds XO Blue to her fragrance portfolio, marking the third pillar in her beauty empire. Developed with DSM Firmenich perfumer Clement Gavarry, the scent captures a sun-drenched vacation experience, designed to transport the wearer through a defined olfactory journey.
FRAGRANCES
XO Blue opens with top notes of lychee and bergamot, leading into a heart of magnolia and coconut, and finishing on a base of airy woods. The combination creates a fragrance that is light, addictive, and memorable, designed to evoke the feeling of a crystal blue beach. Khloé crafted the scent with the goal of capturing energy, happiness, and the anticipation of a coastal getaway in every bottle.
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The fragrance launch was executed in partnership with Luxe Brands, allowing Kardashian to scale production while retaining creative control. Clement Gavarry contributed technical expertise to balance the fruit and floral notes, while the airy wood base ensures longevity and maintains the bright, effortless quality throughout the day.
Noreen Dodge, Chief Marketing Officer and Chief Strategy Officer of Luxe Brands, praised Kardashian’s instinct for her audience. Dodge explained that XO Blue captures a kind of effortless glamour and offers a sensory experience that resonates with the community even before they realize what they want.
XO Blue comes in a custom square bottle in light blue, etched with a gem-like finish designed to catch the light. The packaging complements the fragrance’s sun-soaked, vacation-inspired character, providing a visually distinct presence within Kardashian’s growing collection.
Kardashian expressed enthusiasm for the launch, noting its timing as a celebratory extension of her birthday. She described XO Blue as “a vacation in a bottle,” reflecting the joy and excitement that went into creating this third fragrance. Her focus remained on maintaining a bright, approachable scent that feels wearable all year while capturing the fleeting magic of ocean air under sunlight.
XO Blue is now available, completing the latest step in Kardashian’s growing fragrance ecosystem and offering a scent that embodies light, radiant energy and a sunlit coastal mood.
