Paris Hilton Fragrances expands its Iconic fragrance line with Iconic Queen Eau de Parfum, a new floral amber scent developed by Paris Hilton and longtime fragrance partner Parlux. The release centers on confidence, individuality and personal power, with Hilton framing the fragrance around the idea of defining your own identity.
FRAGRANCES
Iconic Queen opens with bergamot, mandarin and cassis, creating a bright fruit-led introduction. The fragrance then moves into a floral heart composed of orange flower, jasmine and muguet. Amber, musk and vanilla form the base, bringing warmth and sweetness to the composition. The formula offers a richer and more opulent interpretation of the ideas established by the original Iconic fragrance.
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Hilton describes Iconic Queen as a scent connected to self-confidence and feeling prepared for whatever comes next. She wanted the fragrance to carry warmth while maintaining the glamorous character associated with the Iconic line. For Hilton, the concept comes down to knowing yourself and taking ownership of that identity.
The new release follows Iconic, which debuted exclusively in the United States at Ulta Beauty in April 2025. That fragrance introduced a new chapter for Paris Hilton Fragrances and established the foundation for the growing Iconic line. Iconic Queen now develops that concept through a new scent profile and a social-first retail strategy.
Paris Hilton Fragrances will introduce Iconic Queen through Ulta Beauty’s TikTok Shop on October 12. The launch places the fragrance on a platform focused on beauty discovery and direct commerce before a wider retail release. Beginning November 1, Iconic Queen will arrive at Ulta Beauty stores and Ulta website across the United States, alongside its release through international retailers in selected global markets.
Lori Singer, President of Parlux, points to Hilton’s connection with consumers and her ability to evolve her fragrance business while maintaining a recognizable identity. According to Singer, Iconic Queen develops the direction introduced by Iconic while continuing the glamour and authenticity associated with Paris Hilton Fragrances.
The bottle follows the faceted form introduced with the original Iconic design. For Iconic Queen, the brand gives that silhouette a metallic lavender finish. Hilton’s “P” and “H” initials wrap around the bottle, while multidimensional glass creates a jewel-like effect. An iridescent lavender carton coordinates with the bottle and completes the packaging.
Iconic Queen Eau de Parfum debuts first through Paris Hilton Fragrances website, followed by the Ulta Beauty TikTok Shop release on October 12 and the nationwide Ulta rollout on November 1.
