Balenciaga Launches an AI Fragrance Advisor for Online Clients
A new digital tool guides users through scent selection with expert-led prompts, layered recommendations, and real-time guidance.
Balenciaga introduces an AI-powered Fragrance Advisor designed to support online clients as they explore the Balenciaga Fragrance Collection of ten parfums. The tool offers a structured yet conversational way to navigate scent selection, extending the brand’s approach to digital service beyond standard chat functions. The Fragrance Advisor operates independently from the site’s existing chat services. […] More











