Emma Holmes, winner of The Face 2013, has been announche as the face of Max Factor’s False Lash Effect mascara Christmas ad campaign. The 18-year old beauty was picked out by Max Factor judges Caroline Barnes and Scott Bradley for her unique beauty and similarities to Mr Max Factor’s original 1920s muse, Marlene Dietrich.
Max Factor make-up artist Caroline Barnes said: “When we saw the catwalk we were absolutely convinced that Emma was the best. She has a really original look with unique, strong eyes which is great for a mascara campaign. She brings something different and fresh to Max Factor.”
Shot by photographers Sean & Seng, the campaign image will feature in December’s print tiles and outdoor from November 25-December 1.